I work for a lead generation division (A/C Company)

Hey guys, I'm currently working for an AC company generating leads for them by having people sign up for a free inspection and then sending the sales reps to the house. I wanted to know if anyone has a good method to do something similar but online. where I can scale it up. I get paid fairly well and they have a decent closing ratio from my inspections. Maybe a landing page and some SEO? I don't know.

lazyloafs said:

Hey guys, I'm currently working for an AC company generating leads for them by having people sign up for a free inspection and then sending the sales reps to the house. I wanted to know if anyone has a good method to do something similar but online. where I can scale it up. I get paid fairly well and they have a decent closing ratio from my inspections. Maybe a landing page and some SEO? I don't know.

Click to expand...

Think about the cost of acquiring a customer in your business. It is probably pretty high... do something like offer to cange their air filter for free as part of the inspection and then have a branded air filter and tape a business card to the HVAC that says for maintenance call your business... make those visits you do MORE sticky by leaving your brand and messaging in a place where they are bound to find it again when it is needed.

If you aren't doing PPM, you should look into it. Adwords/Bing is solid for services like that.

-ThopHayt