BlackCat67
Junior Member
- Nov 17, 2010
- 128
- 25
Thanks for the laugh . . . sadly someone has seen this and thought they needed it . . .
Well it isn't really something that give affiliate marketing a bad name. There's really not even anything wrong with salespages like that. It's just funny because it points out why those tactics work.
You can take any marketing strategy, and point out the true purpose and really make it funny. Some salespages are better than others, but any kind of sales involves using some type of marketing tactics.
There's a reason that they have all the little knickknacks, magazines, candy, etc. in little racks along the checkout line in the grocery store. All those little 79 cent mini howto booklets you see at eyelevel next to the cash register? They're placed there for a reason. Brightly colored packaging? They do research to determine which colors will subconsciously make people want to buy. There are people who's entire job function is to determine the best product placement.
There's no reason to be ashamed of knowing how to be a marketer. It's a billion dollar industry. Affiliate marketing isn't any less honorable than choosing to be an independent insurance agent, car salesman, or any other type of sales position.
Just because you someone takes a marketing tactic and lays it out in a humorous way to show how it really works, doesn't mean there's anything wrong with using those tactics. In fact if your a marketer what it should do is help you learn how to use those tactics even better. If your a consumer it should help you learn to be less susceptible to it.
I mentioned in another thread that...
You just need to decide if you want do be the wolf or the sheep. These type of marketing tactics are targeted at the sheep. The wolves are the ones learning how to use them.
You should try to be ethical in what you choose to market, but don't be ashamed of being a marketer. The world would be a much less interesting place without the marketers.
There's clearly a difference between being persuasive and lieing though, and I believe the website illustrates both, for example fake screenshots, fake testimonials, which sadly are oft used in the realm of "online marketing products".
That, in my opinion, steps over the line of a marketer, and into the playing field of a crook.
buymystupidebook.com said:This is what my stupid eBook would look like if any publisher were willing to go within a thousand miles of it. I don't know why a PDF needs a cover, but everybody else is doing it, so it must be right.
I hope that isn't the most anyone got out of what I said? If all someone sees in that salespage is how lies are used to sell then they're in the wrong business. My point is that if you look beyond the joke and understand that the lies used to make the joke also highlight the function of each element. It's actually a fairly concise unintentional tutorial on how to make a totally blackhat salespage. If you look past the joke it also explains the marketing purpose of each element for anyone that wants to make a whitehat salespage as well.There's clearly a difference between being persuasive and lieing though, and I believe the website illustrates both, for example fake screenshots, fake testimonials, which sadly are oft used in the realm of "online marketing products".
That, in my opinion, steps over the line of a marketer, and into the playing field of a crook.
I wish I could buy Australia...AustraliaThe other day I was reflecting on existence when I realized I didn't have enough marsupials in my life, so I bought Australia. Don't you wish you had that kind of buying power? Buy my stupid eBook and you definitely will.![]()