SocialEyez
Power Member
- Aug 6, 2018
- 746
- 670
I have one bohemian clothing store and one general store where i sell trending products from big pages like dudegadgets,iwantone etc
My main problem is my cpa is almost breaking even.
Sometimes i make money and sometimes i loose it.
Since cpms have risen in usa ,its hard to get cost per purchase less than $20
What kind of analytics you use to determine how you achieve your goals?
Do you use dynamic retargeting to show ads of previously watched / added to cart products? or only tracking the add to cart event itself.
when you identify winners in your general store you need to scale both ways - source the product for cheaper, for a bigger margin and better control, now that you have control, try to spread out of US for said product.
Optimize your campaigns, increase the budget for strong products, change their positioning on site, create UI elemetns that promote them etc.
Now when profitable,
Reach new audiences, create Look a Likes of your existing data etc.
When your CPA is low and youre always on the line you have to optimize to scale what is working and cut resource sink on what doesn't.
