So I'm trying to promote a Clickbank product. I found something that seems interesting/reasonable/not too expensive. I made a blog and wrote a decent recap of my situation, how the product helped me, etc. I found a cool picture, tried to come up with an enticing headline, and started to work on a FB PPC campaign. I had read other stories of real cheap non-US clicks, so I went after a non-US demographic, trying to pay $0.02-3 a click.. I got nothing. So I went higher, like $.10-15, nothing. So I selected the option, go for maximum reach (e.g. maximum reach of Zuckerberg into my pockets). Now I'm paying closer to $0.40 a click, and my CTR seems horrible, but I'm not really sure what to expect. My clicks / reach is around 0.25%, and then (small sample), 20% of people clicked through from my blog to the Clickbank page. What am I doing wrong.. ? Does my picture/copy clearly suck to have a CTR so low? Should I forget about non-US people? How much should I pay a click? Should I go after much more targeted audience, or wider (which is cheaper) ? Any help would be much appreciated.. thanks !