I am a beginner in G Adwords. Any pro tips?

Hi,

Also, I have been reading a lot about Google AdWords on this forum. But most of the things are difficult to understand. My first question:

1. By how many types your accounts get banned? For eg, payment activity, suspicious activity etc.
2. Also, on what parameters Google judge a website quality?

Please share an advice here.

1. Most common is payment issue, or circumvent system. Google care a lot about payment frauds, so they are very sensitive to your payment method. Also you need for churn and burn accounts a lot of ccs, so people use virtual credit cards, and google detect them. Second issue is circumvent - cloaking, duplicate acc, black hat stuff, misleading content...

2. Google "adwords landing page experience"

Making G-adds are pretty easy to make and run you just have to understand the basics and policies of it. Though g-adds have changed a lot of policies just don't go over them. Drop a thread for more questions.

A huge lesson I learned recently is don't make a lot of changes to your campaigns, ad groups, or ads in one day. Also, don't make drastic changes to your budgets. If you do, then your account will most likely be flagged for a manual review. Best of luck to you!

eds24 said:

A huge lesson I learned recently is don't make a lot of changes to your campaigns, ad groups, or ads in one day.

Click to expand...

I confirm this. I have several accounts where every small change (raising bid for 1 keyword for example, or pasting new adgroup) can freeze all account's activity for 4-8 hours. For all campaigns.

mrRohail said:

g-adds

Click to expand...

g-ads master.

Where you guys buy proxies for Google Ads?
Do you create a WH camp first and then create a BH camp?? (after spending on WH camp)

Ty

eds24 said:

A huge lesson I learned recently is don't make a lot of changes to your campaigns, ad groups, or ads in one day. Also, don't make drastic changes to your budgets. If you do, then your account will most likely be flagged for a manual review. Best of luck to you!

Click to expand...

Yeah you are right i have done that in the starting then i studied about the updates.

Try to use Google Cloud VPS with REAL CC , then it may approved your Adwords account .

Best advice, try running Whitehat campaigns only, if possible. Always profitable in longer run. I have seen people offering 20% of their budget as commission to let them run whitehat campaigns, reason, they banned their accounts running blackhat and now it is tough to get back!

Aditya Vikram said:

Hi,

Also, I have been reading a lot about Google AdWords on this forum. But most of the things are difficult to understand. My first question:

2. Also, on what parameters Google judge a website quality?

Please share an advice here.

Click to expand...

Speed + Relevancy + CTR

Hi @Aditya Vikram, this guide I wrote is more for white hat campaigns, but you might find it interesting. I tried to cover all aspects of a Google Ads campaign! https://www.discosloth.com/beginners-guide-to-ppc/

It's also free!

There are allot of suspensions when it comes to Google Ads but circumventing and suspicious payment activity are common suspensions.

Ultimate Guide to Google AdWords Setup Checklists 2017


Ultimate Google AdWords Setup Checklists consists the actions that you need to take in order to create successful Google AdWords Campaigns. This is the beginner’s guide lists that are beneficial to use when you starting any new AdWords campaigns for clients. This can also help AdWords Experts to check on all points covered when settings up AdWords campaigns. I personally use these checklists for any campaign that I setup to make sure I am not missing any point.


Warning: It’s a long read, Have a cup of coffee and some free time to read this guide.” I have given the link at the end, in case you would like to download or print the pdf of Google AdWords Setup Checklists 2017.


Following are the steps that you need to consider before you start Advertising AdWords campaigns:


Learn Basics Terminology

Plan & Strategize For successful Campaign

Competitor Research

Keyword Research

Create Compelling Offer

Write Impactful Ad copy

Choose Relevant Landing Page

Track Performance by Setting up Conversion Tracking

Recommended Campaign Settings

Step1: Learning – Solely for Beginners


Before you start with the AdWords Campaigns, you need to learn basic Google AdWords. Google AdWords is a complex platform and it takes years of experience to fully understand it. To get started with AdWords, you should be familiar with following basic terms:


Keywords: Keywords are key phrases that user search on Google search engine page for which your ad appear. While setting up your first campaign, you need to select keywords which you think is relevant to user searches. Prepare a list of keywords which people can type in Google to search for product and services you are advertising.

Bid: In AdWords, you pay when someone clicks on your ad. You need to decide maximum amount you are willing to pay for each click on your ad. CPC (cost per click) is what you actually pay when the user clicks on your ad.

Quality Score: Quality Score determines relevancy between keyword, user searches, ad copy and landing page. The Higher quality score helps lower your CPC and good ad rank in Google SERP.

Ad Rank: Ad Rank is determined using “Maximum CPC multiplied by Quality Score” and some other factors. On the basis of Ad Rank, Google decides where your ad will appear compared to other ads.

Conversion: Conversion is the action you want the user to take when after clicking an ad, they land on your page. Conversion can be sign ups, form submission, purchase, call and more.

Step 2. Plan and Strategize Successful AdWords Campaign

Once you understand basic terms of Google AdWords you need to plan and prepare an initial strategy for your AdWords Campaigns. Before you spend any money on AdWords, Prepare PLAN & Strategy! This helps make successful campaign and minimize risk and maximize profitability.


Planning & Strategizing involves following:

Prepare list of products and services you want to advertise

Determine Customer acquisition cost (CPA) / Cost per conversion.

Estimate your maximum cost per click. You can use the formula:Max CPC = (profit per customer) x (sales conversion rate) x (1 – profit margin)

Determine your Advertising budget. You can use the formula:local monthly searches * estimated CTR * estimated CPC

Plan your audience – Geo locations, language, and devices.

Prepare a list of the all to action you would like to use in ad copy that should match with your landing page.

To read full Google AdWords Setup Guide Checklists, please go to below link


Ultimate Guide to Google AdWords Setup Checklists 2017


Thanks!

I am also quite new to google Adwords the above discussions got me learn some basics about google ads and how they work and what are the Do's and don'ts while running Campaigns.

very useful information