Every self proclaimed white hat blog is talking about the so called "Hummingbird" today. All these "experts" teaching others how to rank, the usual yadda yadda from the usual suspects and there's just one problem with it all.... Hummingbird happened over one month ago. And all their amazing $300/month SEO tools didn't detect jack shit. What a great tool mozcast must be! It does not detect a major update until after google told 'em there was one! So....let's see what Sarry Bchwartz, Sanny Bullivan and Fand Rishkin have to say about something they missed completely! If Google had kept quiet about Hummingbird, these people would have no idea it happened. This comes to show how much bullshit is sold in this business, these people only blindly repeat what search engine reps tell them to say. Lastly, I would not be surprised if Hummingbird doesn't exist at all, and these guys are out there analyzing placebo. That'd be a master move by Google. If the Hummingbird doesn't teach naive folks how much BS they're being fed by these gurus, nothing will.