How well does Google generates a "look-a-like" audience?
ViktoriaChi
Junior Member
- Aug 25, 2018
- 104
- 18
Not bad! They've however updated their policy concerning using remarketing lists. Starting from 22 October on only accounts that meet the following requirements are eligible to use them.
The ad account must have:
The ad account must have:
- A good history of policy compliance
- A good payment history
- At least 90 days history in Google Ads
- More than USD 50,000 total lifetime spend
SpasKotkata
Newbie
- Mar 29, 2016
- 6
- 2
Do you have a source for that?
ViktoriaChi
Junior Member
- Aug 25, 2018
- 104
- 18
That's google's official announcement:
https://support.google.com/adspolicy/answer/9158709?hl=en&ref_topic=29265
Ezzocard
Regular Member
- Jul 21, 2017
- 480
- 58
This article is only about email lists, but remarketing lists can be collected in many other ways.