How to reach big companies?

technodudes

technodudes

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Hey guys

I got Influencer marketing agency that I been running for five years or so in Canada Most of clients we get are from PR firms. Our main pages Instagram 230K & Fookbook 70K with real engagement.

Tired of waiting on PR firms to dish out work.

For the new year I wanted to cut out the middle man because if we are able to get paid 2-3K per post, I feel I can make a lot more.

My list of ideas I got so far :

1.Cold emailing: which isn't easy because big companies I.E Uber eats you just can't find their first point of contact for marketing etc Any Suggestions?

2.Linkedin: I was thinking of reaching out to people via Linkedin that work for the big companies I.E Uber eats Samsung etc ask for email to give them a pitch of our services etc

3. Private DM: Messaging on Instagram, Twitter, Facebook to find out the first point of contact to pitch our services etc

Any suggestions?
 
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You will need some social engineering. Call them but make sure they put on the phone to the right person, not some random guy whose job is to answer phone calls. If you cant contact them make sure to contact their adquisitions department as most big companies have a "pre approved buy directory"
 
I also have an influencer agency, i will be honest you are unlikely to get any business from big brands if you have to hawk your influencer pages around.

The brands i work with give me a criteria and budget and i find influencers that fit it.

They are looking for the right influencer with the right content that resonates with their brand.

To move forward I would suggest you pick brands who you think would benefit who are smaller and up and coming, but have marketing money. Then create engaging content about them, post it on your influencer page and show them the results. That will put you in a better position to negotiate future posts.
 
I doubt you'll be able to any easy way to do this. The only work I've gotten from big companies has been referral work, where I have done work for another client who has good contacts.
I will suggest making a lead generation setup on LinkedIn Ads, and start funneling them through.
 
GringoMonkey said:
I also have an influencer agency, i will be honest you are unlikely to get any business from big brands if you have to hawk your influencer pages around.

The brands i work with give me a criteria and budget and i find influencers that fit it.

They are looking for the right influencer with the right content that resonates with their brand.

To move forward I would suggest you pick brands who you think would benefit who are smaller and up and coming, but have marketing money. Then create engaging content about them, post it on your influencer page and show them the results. That will put you in a better position to negotiate future posts.
Click to expand...


Thanks for the reply. We get offers every other day from PR firms. Our main page gets the most offers has it reps a city etc. So I want figure out how to pitch to them directly without PR firm. There are big companies out there that promote with smaller influencer accounts hence why I am trying to pitch our main page. We work with smaller companies, new start ups too.
 
Like GringoMonkey said, it's better you work with up and coming companies with good budgets and create case studies out of them. Start a blog on your agency's website and work on getting it posted on other marketing blogs. (How To Use Influencer Marketing To Increase Your Conversions by 18%" for example.

However, if you insist on reaching out, you have to reach out to people in those companies with any real power. Managers, Department heads, etc.

This is the framework I use, that most recently got me on a call with the VP of People (HR) at one of the biggest Cannabis companies in Canada. For a job, not client work.

1. Use hunter.io or Norbert to look up company email formats
2. Look up the company on LinkedIn and search through their employee list.
3. Using your new found emails, reach out to those who you feel are in positions of power.
4. Keep the emails concise, to the point, and conversational. Never cold email with a pitch straight out.
5. Follow up non-replies every 3 days (for about 2 emails). Then you can send a request through LinkedIn.
6. Rinse and repeat.

This method has no guarantees, but personally I've received replies from some pretty interesting people. Good luck!
 
aduseia said:
Like GringoMonkey said, it's better you work with up and coming companies with good budgets and create case studies out of them. Start a blog on your agency's website and work on getting it posted on other marketing blogs. (How To Use Influencer Marketing To Increase Your Conversions by 18%" for example.

However, if you insist on reaching out, you have to reach out to people in those companies with any real power. Managers, Department heads, etc.

This is the framework I use, that most recently got me on a call with the VP of People (HR) at one of the biggest Cannabis companies in Canada. For a job, not client work.

1. Use hunter.io or Norbert to look up company email formats
2. Look up the company on LinkedIn and search through their employee list.
3. Using your new found emails, reach out to those who you feel are in positions of power.
4. Keep the emails concise, to the point, and conversational. Never cold email with a pitch straight out.
5. Follow up non-replies every 3 days (for about 2 emails). Then you can send a request through LinkedIn.
6. Rinse and repeat.

This method has no guarantees, but personally I've received replies from some pretty interesting people. Good luck!
Click to expand...


Wow great Tip with Hunter.io its a great tool Thanks
 
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