Hi there This might have been listed somewhere in this forum but I did a quick search and didn't really find it anyplace obvious. So I thought I will share this. It is about choosing keywords that will bring you money rather than useless view counts or just people browsing your website without buying. The tool is called Microsoft Online Commercial Intention or OCI. It gives out data related to customer patterns after they search for a keyword. It tracks if the customer pattern to determine if the customer has a intention to buy as opposed to just looking for free information. Example - Take the keyword "Weight Loss" - millions of searches - sounds like a big juicy keyword right - not really - the OCI factor for this keyword = .84 Non Commercial Intention. In other words, 84% of the people searching for this keyword will probably not even look at the product you are trying to sell even if you show it to them on a golden plate. On the other hand - take the keyword "blackberry skins" - low number of searches but a .96 commercial intention which means that people searching for this keyword are looking to get the product NOW. These numbers obviously do not translate literally in terms of conversions. It would be crazy to expect 96% of the people visiting your site for blackberry skins to buy but it definitely gives you an heads up to avoid keywords that seem big and juicy like "weight loss". The tool can be found at Code: http://adlab.microsoft.com/Online-Commercial-Intention/Default.aspx ahem...hit thanks if you found this useful - not sure if I am allowed to say that.