1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How to learn copywriting fast?

Discussion in 'Copywriting & Sales Persuasion' started by MarketingwithRa, Aug 11, 2015.

  1. MarketingwithRa

    MarketingwithRa Registered Member

    Joined:
    Jul 26, 2015
    Messages:
    87
    Likes Received:
    41
    Location:
    UK
    Anyone got any useful methods to superlearning copywriting?

    I'm already reading some stuff

    Thanks :p
     
  2. ChanzGrande

    ChanzGrande Elite Member

    Joined:
    Feb 16, 2008
    Messages:
    2,487
    Likes Received:
    1,177
    Occupation:
    Accountant
    Location:
    Northern Woods Counting Money
    As a sales manager and trainer in call centers and someone who writes sales scripts for a living I can tell you the most important stuff you need to learn is functional in nature. You should start by studying sales altogether as presenting a sales message requires understanding the entire process. Anyone can string words together, but creating value in the mind of prospective customers through the written word is very much an art that depends on experience.

    Read everything you can about sales ... write some regular article content to help hone your overall writing skills ... then read anything and everything you can about copywriting itself to understand the more intricate elements such as creating scarcity, appealing to emotions, etc... finally observe in every facet of your life the way media messages are conveyed. Many people miss that almost all of life is sales ... what's being traded isn't always products and services ... it might be a favor for a friend ... it might be the give and take of a marriage ... it IS everywhere, so just take note of it.

    It should not take long before you start to spot the patterns of how people convince others to take actions. That's sales, and simply putting it into a presentable format that illustrates features and benefits and how they fulfill needs = copywriting.
     
    • Thanks Thanks x 9
  3. kyescontent

    kyescontent Jr. VIP Jr. VIP

    Joined:
    Feb 11, 2014
    Messages:
    178
    Likes Received:
    23
    Occupation:
    Content and sales copywriter
    Location:
    Oregon, USA
    Practice! Reading is a good start, but writing and experimenting is also essential to the learning process. Copywriting is definitely an arena where learning-by-doing comes into play.
     
    • Thanks Thanks x 1
  4. hulkhogan

    hulkhogan Newbie

    Joined:
    Jan 21, 2014
    Messages:
    45
    Likes Received:
    5
    Best way to learn is by doing it and studying along the way.

    Studying "Hows To's" and research other successful examples of copy. For example some of the best copywriters in the world write for tabloids. National enquirer ,etc...
     
  5. dddougal

    dddougal Newbie

    Joined:
    May 26, 2011
    Messages:
    26
    Likes Received:
    6
    Home Page:
    It isnt something you learn overnight unfortunately...the best thing you can do is study other peoples work.
     
  6. GroundUp

    GroundUp Regular Member

    Joined:
    Jan 1, 2015
    Messages:
    333
    Likes Received:
    305
  7. dddougal

    dddougal Newbie

    Joined:
    May 26, 2011
    Messages:
    26
    Likes Received:
    6
    Home Page:
    Another good read are the gary halbert letters....
     
    • Thanks Thanks x 1
  8. asfrankito

    asfrankito Registered Member

    Joined:
    Jul 15, 2012
    Messages:
    66
    Likes Received:
    10
    You need something more than just practice, and its a bit of talent. Without talent its difficult to be a success copywriter because of hard competition
     
  9. blakedavenport

    blakedavenport Newbie

    Joined:
    Aug 29, 2015
    Messages:
    5
    Likes Received:
    0
    The Boron Letters by Gary Halbert to be more specific are awesome, & Free offline.
     
  10. reliablecontent

    reliablecontent Registered Member

    Joined:
    Feb 28, 2015
    Messages:
    79
    Likes Received:
    31
    The only way to really learn is to do it over and over. With time, you just get better. Find some things that are working and study them. Pick them apart to see WHY they work.
     
  11. Jared255

    Jared255 Jr. Executive VIP Jr. VIP Premium Member

    Joined:
    May 10, 2009
    Messages:
    2,004
    Likes Received:
    1,906
    Location:
    Boston, MA
    #1 is to read Ca$hvertising, it's like the 101 handbook to writing copy (IMO) - it's a good look into human nature and learning why good copy actually works. (Don't stop reading here, but I would recommend starting here.)

    #2 is to read a ton of copy, both good and bad. You'll learn from the good and learn what to avoid with the bad. Turn off your ad blocker RIGHT NOW and start clicking ads that you like. You will see everything from "DAMN that's good" all the way to "DAMN this is absolute garbage".

    #3 is to practice, practice, practice - write whenever you can, and as davers said, start practicing your copy in real life sales/persuasion situations, too, even if the situation is completely trivial, like you're trying to convince someone to give you a ride in exchange for a coffee. Once you start doing it all of the time, it becomes second nature...

    #4 is to read writing of all shapes and sizes so you can write effective copy for a wide range of products and services. For example, start reading complicated financial articles, "feel good" articles on sites like Elite Daily... everything! As you read, that type of "style" will become second nature, and eventually, you'll have almost every style under your belt. (In general, it's easiest to write copy in your natural tone of voice, so your non-natural tones might not be as good at the start - don't give up!)

    That's what I could think of off the top of my head, hope it helps!

    Jared
     
    • Thanks Thanks x 2
  12. taseerali99

    taseerali99 Jr. VIP Jr. VIP

    Joined:
    Nov 5, 2011
    Messages:
    169
    Likes Received:
    9
    Home Page:
    Yea, practice is definately the main thing there.
    Then try to compare yourself with some good ones and get rid of mistakes.
     
  13. super11

    super11 Jr. VIP Jr. VIP

    Joined:
    Mar 30, 2009
    Messages:
    1,206
    Likes Received:
    361
    Occupation:
    Full time Online
    Location:
    Home
    PRACTICE, PRACTICE, PRACTICE. The more you write, the better you will get. It's almost like an automatic process. This is the real secret.
     
  14. chain8lion

    chain8lion Newbie

    Joined:
    Aug 23, 2015
    Messages:
    13
    Likes Received:
    0
    Read the good article, find the bad one, you will know how to differ one to another.
    Sry im just a noob in copywriting m8... :(
     
  15. 250k90

    250k90 Newbie

    Joined:
    Oct 11, 2015
    Messages:
    17
    Likes Received:
    3
    Location:
    Atlanta, GA
    Stop buying copy courses NOW. Take the ones you have and actually DO what they say to do. Also, look at sales letters in your niche and de-construct them. Ask yourself, what would make you (or your target customer) buy this? Take those psychological triggers and craft language that gets the trigger pulled.

    Also, human beings (that's all of us) are wired for story. I'm not saying tell a LONG story. But definitely incorporate that into the copy. It came easy to me because I was writing since I was a kid. But if that's not you, take the advice on this thread, use what you like, scrap what you don't and STOP buying copy courses.
     
  16. tahsindse

    tahsindse Registered Member

    Joined:
    Apr 12, 2015
    Messages:
    75
    Likes Received:
    3
    Occupation:
    web developer
    Location:
    Anaheim
    You can't learn it overnight mate! Hard work and inborn skills are required in these tasks. Anyway, you can should have to read the work of other authors to get well know how.
     
  17. Emerica946

    Emerica946 Newbie

    Joined:
    Sep 23, 2015
    Messages:
    9
    Likes Received:
    6
    just edit any article you like, but in your own words boom done.
     
  18. akzidennz

    akzidennz Registered Member

    Joined:
    Nov 18, 2015
    Messages:
    50
    Likes Received:
    8
    Model what other top writers are doing. Look at sales letters in a number of verticals. One thing you can do is look at some of the top producing products in clickbank. Googles the name of those products to find affiliate landing pages and study what they're doing to convert traffic.

    For sales letter mechanics, here's a an outline that you'll see repeated by top writers and one that you can use:

    1. Headline - this is the big benefit of the offer
    2. Opening sentence - builds on the headline and expands on the problem > solution you're offering
    3. Big Promise - this might have been in your headline or you may want to expand on your promise and what the reader is about to gain from reading your letter or watching your vid
    4. Proof - convince them with evidence: bullet points, testimonials, facts, logic
    5. Build the value of your offer - no matter what the price, people will think it's too much $ unless you explain its value and compare it to more expensive and less effective alternatives (including doing nothing)
    6. Make the offer - this is your unique and most compelling set of features and benefits for the product or service your selling
    7. Call to action - ask for the order and tell them exactly what to do now
    8. Guarantee - reverse the risk for them and make it safe to buy from you
    9. P.S. - these is the post script copy points that reinforce the messages you talked about in your letter or video

    Again, watch what others are doing and model (don't steal) their methods.

    Have fun.
     
  19. Eforio

    Eforio Registered Member

    Joined:
    Nov 15, 2015
    Messages:
    62
    Likes Received:
    4
    Occupation:
    I Start Businesses
    Location:
    SF
    Best bet is to Read: Made to Stick
    Great Book it Covers the Art of Telling Stories that Sell

    Also there are a few Udemy course I know of that will totally help you out.
     
  20. Eforio

    Eforio Registered Member

    Joined:
    Nov 15, 2015
    Messages:
    62
    Likes Received:
    4
    Occupation:
    I Start Businesses
    Location:
    SF
    Also Learn about AIDA
    Attention
    Interest
    Desire
    Action

    Been used for over 100 years and all sales copy should have each element