- Oct 24, 2011
- 3,224
- 3,628
If you want to learn to be an ABSOLUTE BEAST, when it comes to writing effective Copy, I've got JUST 1 VERY IMPORTANT STEP!
If you overlook this 1 thing, everything else you've learned, will simply count for nothing.
Sure, it's great if you practice, read, write, listen to audiobooks, etc, but wouldn't it be so much better if you had ONLY 1 SIMPLE TASK, that would literally transform you into a Copywriting Guru?
Think about it...
Imagine being overweight, and wanting to change your appearance...
You visit some specialist that EITHER:
***tells you***
"You're going to want to count calories, separate simple from complex carbs and determine which you should consume at every meal, exercise, only eat certain foods at certain times of the day, make sure your cardio happens shortly after you wake up, drink half your body weight (but from pounds to ounces) in water each day, etc, etc, etc...
OR....
***hands you a pill that makes you lose weight, with no negative side-effects***
In the above scenario, which would you prefer?
Sure, we all know those other things work, and I'll do them. But for the most immediate response, I'd go for the pill!
All the advice you receive for writing effective copy, will be similar to the above example.
Go read that scenario, one more time, but thinm about learning Copy, while reading it.
Did you read it again?
No cheating.
Go read it.
Okay, so now I'll assume you're being honest and have actually read the above scenario, for the second time.
To return the favor... I will also be honest with you.
There IS a "magic pill", when it comes to writing effective Copy.
Ready for it?
Allow yourself to be sold.
Consider everything you've ever purchased, from a sense of "want", but not "need". What made you want these things so badly, that you may have even been willing to sacrifice something you need, in order to have it? Why would you do that? Allow yourself to be sold, and figure out and study how and why you were sold. Do this, and you'll be able to sell others.
If you overlook this 1 thing, everything else you've learned, will simply count for nothing.
Sure, it's great if you practice, read, write, listen to audiobooks, etc, but wouldn't it be so much better if you had ONLY 1 SIMPLE TASK, that would literally transform you into a Copywriting Guru?
Think about it...
Imagine being overweight, and wanting to change your appearance...
You visit some specialist that EITHER:
***tells you***
"You're going to want to count calories, separate simple from complex carbs and determine which you should consume at every meal, exercise, only eat certain foods at certain times of the day, make sure your cardio happens shortly after you wake up, drink half your body weight (but from pounds to ounces) in water each day, etc, etc, etc...
OR....
***hands you a pill that makes you lose weight, with no negative side-effects***
In the above scenario, which would you prefer?
Sure, we all know those other things work, and I'll do them. But for the most immediate response, I'd go for the pill!
All the advice you receive for writing effective copy, will be similar to the above example.
Go read that scenario, one more time, but thinm about learning Copy, while reading it.
Did you read it again?
No cheating.
Go read it.
Okay, so now I'll assume you're being honest and have actually read the above scenario, for the second time.
To return the favor... I will also be honest with you.
There IS a "magic pill", when it comes to writing effective Copy.
Ready for it?
Allow yourself to be sold.
Consider everything you've ever purchased, from a sense of "want", but not "need". What made you want these things so badly, that you may have even been willing to sacrifice something you need, in order to have it? Why would you do that? Allow yourself to be sold, and figure out and study how and why you were sold. Do this, and you'll be able to sell others.
