Here are some effective tips to improve app keyword rankings in Google Play Store. Read the following to get the details.
Keywords research
Start with keywords research to identify the keywords that match best with what your target audience is searching for. Once you have the list of keywords, make sure to use them in the right places and in the right density to improve your rankings.
App Title: Make sure that your app the title has the primary keyword in it. This will help in improving your app’s search-ability. It helps improves the chances of your app being found in the searches.
App Description: This is your best chance to impress the Google Play Store’s search algorithm. Use the most relevant, crisp description covering each keyword your users are likely to associate with your app.
Choose Your Category Carefully
By making the right choice you can significantly improve your app ranking. If you choose a category that has a very broad scope then there are going to be potentially thousands of apps here that you need to rank higher than. It may be a better idea to choose a more obscure category where there is less competition but where your app is still relevant as you are more likely to rank highly here.
Optimizing Reviews
Reviews play an important role in improving your rank, therefor, you shouldn’t ignore the importance of reviews. You may not have control over the reviews submitted by your users, you can still take steps to ensure that you get positive reviews in large numbers. The keyphrases used by your app users in the reviews can be used by the app keyword ranking algorithm to rank your app.
Encourage Users To Rate Your App
If you have consistently high ratings from users then this will have a positive impact on your ranking.
Keep Updating Your App
This does not have to be a huge update every time but your users will appreciate new content when it is there. Many of the top apps update every two weeks or so just to ensure that things are still running smoothly. Updating regularly can also improve your app ranking temprarily.
Reduce App Size
Ensure that you keep your app size below 5MB as it will result in better conversion from Play Store View to download thus prompting Google to assume that it’s a good app.
And there are some tips to
optimize your keywords:
- Don’t repeat keywords - Repetition is not good for app store keyword ranking;
- use commas not spaces- The App Store algorithm reads both spaces and commas as separators;
- Use digits not words - When you use “5,” the App Store looks for “5” and “five”;
- Plurals can be used for App store optimization;
- Think and use short keywords, so you get more key phrase combinations - The more keywords you have, the more possible keyphrases there are;
- Cut connector and stop words - Except you are targeting a very specific keyword, they don’t make much difference in your keyword pool.
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