How To Get Low CPC With Facebook Ads !

David Maling

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hey guys .. so today i wanted to share some tips about getting low CPC on facebook ads.
if you run a small business or an online business or whatever you're doing you are using fb ads to grow that business, i'd like to give you an advice that can help you lower the ad cost , if you have been doing ads for a while and you're making a decent amout of money then you already figured this out by default ,but there is a lot of people that don't know how to do it yet and they end up spending too much money


so what can we do ?
first i need you to understand this, the longer you run a fb ad (a good one) thats getting click,engagement people liking,sharing,commenting,click through your link
wherever you're trying to lead them , the longer that ad runs the cheaper clicks you're going to get .
what kills most people is becuase they lose too much money early on in an ad campaign and panic then turn off the ad and start a new one from scratch

let's throw an example, we have a product that we wanna promote that cost $30
then we set up the audience that we're targeting and decide to spend $200 on that ad and u set up the ad and send the targeted aud to the sales page and you get a 0.55 CPC and you make 2 sales that's $60 and the ad spend was $100 in 1 day ,0.55 Per click
... so you're spending too much money before the ad get optimized by facebook

so what do we do ?
spend a little daily budget like for example $10 daily for 8/9 days for the ad to mature

so what happens when the ad matures ?
you start getting way more clicks for the $100 you spent on 8/9 days

by time people engage and interact with your ad, the CPC drops down

and don't throw your money in one campaign ,,, don't get desperate too soon and kill the ad ..
please let me know your ideas (that worked) to get a lower CPC

thanks
 
Decent discovery.
Actually adwords and most ppc work similar to this and it's mostly in their internal QS scores and how their algo works. I agree 100 percent on people giving up too early. Thats why I always recommend beginners start with under $1 cpc offers. You see a few clicks at $20 - $30 and its your first campaign with no conversions it's scary.

I would add that facebooks mobile prepop leads are the absolutely best bang for your buck in any PPC right now, imho. I have had leads in adwords that cost $300 CPA which are now $30 in FB prepop (mobile). Of course it can vary on biz model.

Good post
 
Decent discovery.
Actually adwords and most ppc work similar to this and it's mostly in their internal QS scores and how their algo works. I agree 100 percent on people giving up too early. Thats why I always recommend beginners start with under $1 cpc offers. You see a few clicks at $20 - $30 and its your first campaign with no conversions it's scary.

I would add that facebooks mobile prepop leads are the absolutely best bang for your buck in any PPC right now, imho. I have had leads in adwords that cost $300 CPA which are now $30 in FB prepop (mobile). Of course it can vary on biz model.

Good post
i agree
they just give up too early
 
Someone says VIdeo ads are Cheap.. Is it so.? I have tried so but Boost not available.. Please Advice me..
Yes, video ads are much cheaper and people engage with them more often. If boost post is not available, make an adset yourself from the ad manager. You can use the existing video post by entering it's id and retaining the social proof it already has.
 
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