A ‘featured snippet box’ is a relatively new feature introduced by Google to help the searcher find answers faster without having to visit any website.
How to rank in Google’s Featured Snippet
1 - Summarize the answer of a question (or query) in one paragraph -
Don’t forget that Google always considers that the important parts of a page are positioned higher in the content, towards the top.
2 - Achieve the first-page ranking -
This also implies that in order to get high rankings you need to have a solid backlink profile but it doesn’t have to be the strongest compared to the rest of the pages (or domains) that rank in the first 5 positions.
3 - Optimize your Page Structure and headings -
Best on-page SEO practices like having one H1 tag for the title of the page and then H2 and H3 for the subheadings together with <p> for the text is important.
4 - Include Images with a relevant ALT TEXT -
This may not be the biggest factor of all but it’s good to have at least one image on the page with a relevant ALT text.
5 - Structured Data Markup helps -
The purpose of structured data is to help search engines understand the content of a page better so it makes sense to assume that structured data can also increase your chances of getting a Google featured snippet.
6 - Answer questions that ‘People also ask’ -
One of the ways to increase your chances of getting a featured snippet is by providing direct answers to questions people ask on Google.
To be more precise, when you type a query in Google, and you scroll down the page you will see a section called ‘People Also Ask’.
7 - Don’t forget that Google is A/B testing featured snippets -
As a final note, don’t forget that Google is always testing different scenarios for the purpose of improving their search results and user satisfaction.