How to do On page SEO Audit ?

P

puskibisht

Newbie
Joined
Apr 12, 2022
Messages
46
Reaction score
11
I want to do On page SEO for any website . What are the best way and tools to find out the on page recommendation and Suggestion
 
Advertise on BHW
puskibisht said:
I want to do On page SEO for any website . What are the best way and tools to find out the on page recommendation and Suggestion
Click to expand...

I am pretty sure if you do a quick Google search, there are plenty of valuable guides & tools out there.

Using Ahrefs and some fundamental SERP analysis is a great way to start.
If you are doing content-writing, Frase could be an excellent additional tool.

1. Understand the search intent
2. Page loading speed/User experience
3. Using target KWs naturally in your title tags/meta
4. Using proper H1, H2, H3 tags
5. Linking to relevant pages (internal/outbound)
6. Good URL structure

...the list goes on. It's really about applying the basics correctly and seeing what works for you or not. And continue to improve from there.

Ultimately, on-page SEO is all about optimising a page's content for the users and has to be valuable or beneficial to the user.
 
  • Scrape your site using a tool like Screaming Frog in order to export all the URLs into a .csv/.xlsx file with the basic on-page metrics assessment like page titles, meta descriptions, H1, images alt tags, etc., regarding whether or not if they are missing, duplicate, too long, too short, etc,
  • Categorize each page regarding its content type. For example Homepage, Blog post, Category Page, Product Category, Product Page, Local Lander, Lead Gen, etc.
  • Gathered all the data from basic performance metrics for each of those URLs from both Google Analytics (GA) and Google Search Console (GSC) - This is in order to find the best/worse performance pages
    • From GA, I would gather the Number of users and sessions, Average session duration, average pages per session, the ratio of new to returning visitors, bounce rate, organic vs. paid sessions
    • From GSC, I would gather clicks, impressions, ctr, avg position, and links.
  • Conduct keyword research for each of the pages and determine whether the keyword the page is optimized for is the best and most relevant one.
  • Find related and relevant keywords to further optimized the content of each of the pages.
  • Run a Google search for each of the main keywords YOU found for each of the pages on Google and gather the data from the top 3 results showing in the SERP regarding page type, number of links, and referring domains, DA and PA.
By doing this, you should have enough information on how to proceed and implement in order to fully optimize each of the pages on any particular site.

I hope this makes sense to you, all it takes is for you to do your part and do your own research to expand on this.
 
Try surferSEO

I was able to hit #1 with a few of my moderate competition kw targets after I audited and optimized with SurferSEO
 
Roger Marquez said:
  • Scrape your site using a tool like Screaming Frog in order to export all the URLs into a .csv/.xlsx file with the basic on-page metrics assessment like page titles, meta descriptions, H1, images alt tags, etc., regarding whether or not if they are missing, duplicate, too long, too short, etc,
  • Categorize each page regarding its content type. For example Homepage, Blog post, Category Page, Product Category, Product Page, Local Lander, Lead Gen, etc.
  • Gathered all the data from basic performance metrics for each of those URLs from both Google Analytics (GA) and Google Search Console (GSC) - This is in order to find the best/worse performance pages
    • From GA, I would gather the Number of users and sessions, Average session duration, average pages per session, the ratio of new to returning visitors, bounce rate, organic vs. paid sessions
    • From GSC, I would gather clicks, impressions, ctr, avg position, and links.
  • Conduct keyword research for each of the pages and determine whether the keyword the page is optimized for is the best and most relevant one.
  • Find related and relevant keywords to further optimized the content of each of the pages.
  • Run a Google search for each of the main keywords YOU found for each of the pages on Google and gather the data from the top 3 results showing in the SERP regarding page type, number of links, and referring domains, DA and PA.
By doing this, you should have enough information on how to proceed and implement in order to fully optimize each of the pages on any particular site.

I hope this makes sense to you, all it takes is for you to do your part and do your own research to expand on this.
Click to expand...
Thanks @Roger Marquez ! It's really very helpful to me .
 
Street Fighter said:
These are the tools used as part of the SEO audit process



https://analytics.google.com/
https://www.google.com/webmasters/tools/home?hl=en
https://developers.google.com/speed/pagespeed/insights/
https://developers.google.com/structured-data/testing-tool/
https://ahrefs.com/ or https://ahrefs.com/webmaster-tools
https://www.copyscape.com/
https://serpsim.com/
https://wordcounter.net/website-word-count
Click to expand...
This is really helpfull
 
There are no fixed things to fix it. It's a continuous process. Checking on-page SEO, you have to check

1. optimizing Title and description.
2. Image alt tag
3. making URL short and SEO friendly
4. Optimize KWs in the article (You can use Surfer SEO) Use it within 100-200 words.
5. Keep main KWs in H1-H3 tags
6. Link popular sites
7. Optimize Speed
8. USE LSI KWs
9. Fix WordPress SEO settings and plugins
10. Add images and infographics and videos, GIF
More............................................................................................

For more.. https://backlinko.com/on-page-seo
 
good advice in this thread

to add: dwell time (time on site, basically) is one of the most important on-page factors

its why most sites that rank good have lots of copy and big pictures and internal links in the copy, it keeps users on the website for longer. google loves that.

so you should be looking for ways to keep users on your pages for longer.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top