I have 8 different categories in the health niche.
Each category will house its own primary keyword.
this doesn't sound optimal.
You gotta plan your site based on topics, not on keywords... I mean, you don't have to do that, but it's recommended to do it so that your site can come out as an authority site instead of an affiliate one, which google hates.
If you want, you can PM me your main keywords and your niche, and I might suggest a good structure, because right now I can't think of an example to give you...
Also, each niche is / should be different, don't encase them all into one template that might not work. Some niche sites could have 3 categories while still targeting 8 main keywords, while other niches might need 6 or 7 categories for the same number of keywords, you never know what your site's structure will be until you analyze the niche in detail
My content focus will be based on:
- Keyword selection
- Keyword difficulty
- Expected visits
- CPC (because ad value matters in my monetization strategy)
what even is "expected visits"?? You people waste your time with so much irrelevant crap...
And by "content focus" what do you mean exactly? You mean that all articles that you make will be around these 4 bullet points, or what exactly?
Since I plan to sell ad space, CPC is a major factor in my content plan
CPC matters mostly with Adsense and similar CPC models, if you plan to sell ad space to random advertisers that you chase or which might contact you out of the blue they will be much more interested in your traffic volumes and conversion rates of that traffic into sales / leads / signups / whatever, you can believe me on this one as I've done it in the past and I know what advertisers want... well, most of them anyway. If you do find some nutcases that are willing to pay you by CPC (although I've never seen that before, but I wouldn't be surprised given the wacky people that exist today), that's a different story...
Oh, and they also care about CTR rates (ie. how much of your traffic clicks on their ads), actually this one I think is one of the 2 primary criteria based on which you're going to make money with leasing ad space.
My Question-
Am I overcomplicating things by structuring each category around a primary keyword and then building a keyword theme around that primary keyword?
yes!
As I said, focus on topics instead of keywords. And also like I said, you can PM your niche + main keywords if you already have them and I can suggest a good site structure based on those keywords. But be sure to include as many long tails as possible that you intend to target initially, or at least a screenshot by Ahrefs / Semrush of your chosen keywords with their search volumes and other important info (parent keywords, topicality, whatever else is necessary)...
