What is your page about,sometimes that depends upon the audience what you are going to target,so just take a deep breathe and read about the high niche targeting facebook ads.
What language are you trying to target? What age group? What interests? What location? There so many factors that affects less clicks. More specific target will cost you higher but more rewarding that broad target that costs less but less rewarding. Besides, it also depends on your page post if it is engaging.
but, the lowest cpc I ever had on facebook, it was $0,05 was for a video advert with a dog in it. People love dogs so it had a good open (watch) rate and the price has dropped significantly.
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