So let's just say someone owned a website, a product line, that was completely set up with... 1) A full scale Men's Health program with an upsell and all the converting processes tested & in place. 2) 60+ days of purposeful emails 3) An authority-level blog that's ranking for certain keywords driving xx-xxx leads /day. All you REALLY have to do to keep making money with this is to generate traffic to the pages that are already created (& converting). And whoever was selling this site was simply tired of writing the emails, articles, tweaking the ads and optimizing the media buys and simply wanted to go into more lucrative niches with all of the experience they've found. About how much would someone expect for a "turnkey" business (the entire brand) .. complete with affiliate promotions baked in. just a ball park.