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How much to offer for Website Management?

Discussion in 'Offline Marketing' started by AHennell, Apr 9, 2014.

  1. AHennell

    AHennell Newbie

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    Occupation:
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    Hello!
    First off, thank-you for taking the time to read this.
    I have recently been planning and building my Online Reputation Management business and all is going well so far.
    I am at the stage of planning a solid payment analysis plan. However, I am having difficulty trying to figure out a reasonable amount for website management.
    I offer 5+ page full custom WordPress websites for $1000 upfront. So if you could please let me know your thoughts it would be greatly appreciated.
    Thank-You!
     
  2. duzkerotzki

    duzkerotzki Regular Member

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    are you doing ORM or webdesign? I don't get the point.

    If you offer ORM you can do 3 packages depending on the revenue of the company. At least that's what im planning to do.
     
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  3. AHennell

    AHennell Newbie

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    I'm sorry! I should of made myself more clear. I am combining review boosting w/ website design along with website management.
    Thanks
     
  4. Porphyrogenitus

    Porphyrogenitus Junior Member

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    You should price to just cover your risk upfront, then take additional revenue as the client receives benefits. Charging a lump-sum upfront will make new clients skeptical, especially when you don't have your reputation built up yet. Additionally, many small businesses don't have, and aren't willing to commit, that amount of capital. These are the risk avoiders. They prefer to see a steady income stream, and then try to keep it that way. Take a look at how industry leaders like web.com or volusion price their products.

    As far as the actual price, you should set it based on the value you are adding to the client. People here can give you a rough estimate of what to charge, but it will either be unfounded or not directly related to the exact quality of service which you are providing. They might have their own rep management businesses, but unless you have something additional to offer, you'll have an uphill battle to beat existing competitors at their own game. Unlike groceries, rep management is not commoditized to to the point that clients afford to buy from the lowest bidder. Most likely they'll want to work with the firm that is most likely to get the best results.
     
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  5. AHennell

    AHennell Newbie

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    Thank you very much for your response. I have taken this into account! Very much appreciated!
     
  6. Andrew Scherer

    Andrew Scherer Jr. VIP Jr. VIP Premium Member

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    For most consultants I talk to, web design is just the foot in the door for recurring services like SEO.

    Instead of offering everything as a package, consider doing web design first and once you've gained their trust you can do ORM, SEO, and all that fun high-margin recurring stuff.
     
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  7. AHennell

    AHennell Newbie

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    Thanks a lot for your response!