How much to offer for Website Management?

Porphyrogenitus said:

You should price to just cover your risk upfront, then take additional revenue as the client receives benefits. Charging a lump-sum upfront will make new clients skeptical, especially when you don't have your reputation built up yet. Additionally, many small businesses don't have, and aren't willing to commit, that amount of capital. These are the risk avoiders. They prefer to see a steady income stream, and then try to keep it that way. Take a look at how industry leaders like web.com or volusion price their products.

As far as the actual price, you should set it based on the value you are adding to the client. People here can give you a rough estimate of what to charge, but it will either be unfounded or not directly related to the exact quality of service which you are providing. They might have their own rep management businesses, but unless you have something additional to offer, you'll have an uphill battle to beat existing competitors at their own game. Unlike groceries, rep management is not commoditized to to the point that clients afford to buy from the lowest bidder. Most likely they'll want to work with the firm that is most likely to get the best results.

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Andrew Scherer said:

For most consultants I talk to, web design is just the foot in the door for recurring services like SEO.

Instead of offering everything as a package, consider doing web design first and once you've gained their trust you can do ORM, SEO, and all that fun high-margin recurring stuff.

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