How much to charge for shoutouts?

Say you have an account with 10k followers and some company wants you to do a shoutout for them, how much is acceptable to charge them for a post? is there a common pricing or everybody charges whatever they want?

I want to avoid scaring clients away with high prices but at the same time I don't want to undercharge them.

A 10k page should not ask more than 15$ in my opinion. I think that 10$ is more than enough

Thanks bro, BTW how is the payscale BTW? like how it rises from there to say a million followers? how much would that account charge for this?

Look for your niche on Shoutcart, there you can see what others are charging

its about the niche but in average you should charge between 5 and 10$ for a 24 hours shoutout .

Around 10$ is fair for a account with 10k followers

Brosom said:

Say you have an account with 10k followers and some company wants you to do a shoutout for them, how much is acceptable to charge them for a post? is there a common pricing or everybody charges whatever they want?

I want to avoid scaring clients away with high prices but at the same time I don't want to undercharge them.

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It all depends on your niche, engagement, and if it's your own content (not "borrowed").
If it's your own content, with 100+ likes, and 20+ comments (everything real), you can charge $100+. The more likes and comments, the more you can ask.
DM me if you want more specific info on your specific account.

I've seen that most people at that point charge $10 for a shoutout, but I've also seen that people's follower engagement suffers after doing a promo like that. They say not to do shoutouts until you've got at least 20k followers. I don't know if $10 is worth getting a setback in your following when you could do so much better later on.

Writerly said:

I've seen that most people at that point charge $10 for a shoutout, but I've also seen that people's follower engagement suffers after doing a promo like that. They say not to do shoutouts until you've got at least 20k followers. I don't know if $10 is worth getting a setback in your following when you could do so much better later on.

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It depends on the promo. If you do a promo for an account in the same or a very similar niche it would be no problem. Also if he has an account with only 10k followers he can afford a slight decrease in engagement. Now for the pricing if you have a good ER like 8-10% or more you can easily charge 15$+ for a shoutout, if not go with 8-10$.

I have 600k on instagram, very active accounts and I don't know where to get people interested in doing shoutouts. Any idea?

For 10k account i think you have to charge 10$

juxhin said:

I have 600k on instagram, very active accounts and I don't know where to get people interested in doing shoutouts. Any idea?

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Try Shoutcart or buysellshoutouts

Amoled said:

Look for your niche on Shoutcart, there you can see what others are charging

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Checked that one, thou is weird that they dont have a gaming section since its so big now

I charge €100 for a permanent shoutout and only allow 2 per week as I publish my own content during the week.
My account has 5.5k followers, aroung 600-800 likes per post and about 70-100 comments in the first 24hrs.

I would say 10k followers isn’t much. $5-$10 per shoutout. However, if you’re talking about a BIG company here with a big budget then you could probably get a better price

Brosom said:

Checked that one, thou is weird that they dont have a gaming section since its so big now

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Just search for influencers with gaming in the name, and you will find several in this niche

I suggest you being really careful and investigate the profiles before paying for shoutouts,there is a lot pages with fake following/bots.

$30 per 100k followers

I would say GO FOR 15$.