How much to charge for CPM?

Faizan

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I have a genuine website with 120,000 unique visitors a month. I've been thinking about privately selling ad-space instead of my usual ad networks. I am just wondering how much to charge per thousand impressions?
 
Found this online. Not sure how accurate that is.

For mid-ranked sites (under 100K in Alexa ranking, Google rank of 3 to 6): USD4.00 to USD8.00 on the average and may reach USD10.00 in some cases.
For high volume sites (usually ranked high in Alexa, with Google rank of 4 up): The unconfirmed 'standard' CPM rate plays around USD10.00 and may reach to USD20.00 or more in some cases.

Code:
http://bloggista.com/2008/02/12/how-much-is-a-good-cpm-rate/
 
What is the subject matter of the site? Obviously a site for 1994 Chevy Corvette enthusiasts would demand a higher price than a forum about warez.
 
it depends on the quality of the traffic u have. look at ur market/niche and set ur price accordingly
 
I have a question on this. I applied for cpx. hoping for a yes. one of my sites is getting 5000+ hits a day and growing. I am buying full page views in some cases (good quality traffic - us and canada mostly) and want to earn a $10 cpm between 2 or 3 different ad slots on the page (have a 468x60 top and a left side 100x240 slot available. can create more) . cubestat says my site is worth 11,000 so thats pretty good for a niche site with lots of features. google pr 5. i have the ability to buy 20,000 hits at a $5 cpm and want to sell at $10 cpm to make a $100 profit per day off of this site. (the goal is to build slowly to that mark from where i am - so google and everything else feels natural - no big leaps - this is a goal over 3 months - and continue to scale it from there). that would rule if i could do that. is there any other networks that are similar to cpx that would help me in my quest to get a $10 cpm?
 
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I'm looking to do something similar. Mine is on a joomla site, so i have many different spots to place ads. I need the total ad revenue to be $5+ cpm.

Any advice as to multpiple ad netowrks to place on teh page, etc would be very hjelpful.... thanks in advance

I have a question on this. I applied for cpx. hoping for a yes. one of my sites is getting 5000+ hits a day and growing. I am buying full page views in some cases (good quality traffic - us and canada mostly) and want to earn a $10 cpm between 2 or 3 different ad slots on the page (have a 468x60 top and a left side 100x240 slot available. can create more) . cubestat says my site is worth 11,000 so thats pretty good for a niche site with lots of features. google pr 5. i have the ability to buy 20,000 hits at a $5 cpm and want to sell at $10 cpm to make a $100 profit per day off of this site. (the goal is to build slowly to that mark from where i am - so google and everything else feels natural - no big leaps - this is a goal over 3 months - and continue to scale it from there). that would rule if i could do that. is there any other networks that are similar to cpx that would help me in my quest to get a $10 cpm?
 
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