Scritty
Elite Member
- May 1, 2010
- 3,019
- 4,707
Well...
Firstly it's normally the times it appears on the URL not in the article. So the URL itself, the article title, the navigation menu, anything like a tag cloud that includes it. All adds up. Some sites mitigate this with java menus and stuff like that that Google cannot or does not bother to read. But mostly you want to take this into account.
But mostly It all depends on the length of the keyphrase, associated phrases, phrases with all or part of the keyphrase included.
So a term like " Cheap widgets in the Washington area" is not a 6 word phrase. It's a 4 word phrase that has 2 stop words included ("in" and "the").
Getting 2% density in a 2500 word article means between 8 and 12 repetitions of the phrase - however, you need to included the times it's featured in on page category lists, URLs and page/post headers. It might be that it's only in the article 5x
However you need to watch out for.. (for example) if you use the term "widgets" in other contexts. In this instance "widgets" is a commercial none-stop term so you might use that dozens of times in the article without realising it such as;
"Older widgets used blah blah but blue widgets are now blah blah so why not try stainless steel widgets instead" ...
before you know where you are you've over opped for the word widget even though, on its own, it wasn't the word or phrase you were looking to op for.
Assuming an 1,000 word minimum article length look for 2% max in the URL as a whole (not just the article body) Less than this and I bet you you've actually opped the article for another phrase altogether, one you did not plan to op for and might not even be of any value or even related to your market.
Example;
Writing on the new (totally made up) Android Galacksy T12 phone you want to op for "Galacksy T12 Deal". You write 850 words on the topic, and post it with only 2 or 3 mentions of the actual keyphrase, then notice you've actually opped the article for "Samsung offer" or "T12 sales" both of which have alternative meanings that are nothing to do with phones.
and will bring people looking for completely different things to your website and fuck up your bounce rate and retention metrics. Google sees a Samsung offer as being Microwaves (for example) and the T12 is a computer monitor (let's say). You've left Google too much to do to work out what exactly it is you are supposed to rank for.
DON'T DO A "MOZ" AND LET FEAR PREVENT YOU FROM BEING EFFECTIVE.
Make sure you categorise, tag and header text correctly. Use the EXACT PHRASE in the body at between 1% and 1.5% of the body text. If that means only writing it once, then make a longer article so you can get it in at least 3x and keep to the safe percentage.
Firstly it's normally the times it appears on the URL not in the article. So the URL itself, the article title, the navigation menu, anything like a tag cloud that includes it. All adds up. Some sites mitigate this with java menus and stuff like that that Google cannot or does not bother to read. But mostly you want to take this into account.
But mostly It all depends on the length of the keyphrase, associated phrases, phrases with all or part of the keyphrase included.
So a term like " Cheap widgets in the Washington area" is not a 6 word phrase. It's a 4 word phrase that has 2 stop words included ("in" and "the").
Getting 2% density in a 2500 word article means between 8 and 12 repetitions of the phrase - however, you need to included the times it's featured in on page category lists, URLs and page/post headers. It might be that it's only in the article 5x
However you need to watch out for.. (for example) if you use the term "widgets" in other contexts. In this instance "widgets" is a commercial none-stop term so you might use that dozens of times in the article without realising it such as;
"Older widgets used blah blah but blue widgets are now blah blah so why not try stainless steel widgets instead" ...
before you know where you are you've over opped for the word widget even though, on its own, it wasn't the word or phrase you were looking to op for.
Assuming an 1,000 word minimum article length look for 2% max in the URL as a whole (not just the article body) Less than this and I bet you you've actually opped the article for another phrase altogether, one you did not plan to op for and might not even be of any value or even related to your market.
Example;
Writing on the new (totally made up) Android Galacksy T12 phone you want to op for "Galacksy T12 Deal". You write 850 words on the topic, and post it with only 2 or 3 mentions of the actual keyphrase, then notice you've actually opped the article for "Samsung offer" or "T12 sales" both of which have alternative meanings that are nothing to do with phones.
and will bring people looking for completely different things to your website and fuck up your bounce rate and retention metrics. Google sees a Samsung offer as being Microwaves (for example) and the T12 is a computer monitor (let's say). You've left Google too much to do to work out what exactly it is you are supposed to rank for.
DON'T DO A "MOZ" AND LET FEAR PREVENT YOU FROM BEING EFFECTIVE.
Make sure you categorise, tag and header text correctly. Use the EXACT PHRASE in the body at between 1% and 1.5% of the body text. If that means only writing it once, then make a longer article so you can get it in at least 3x and keep to the safe percentage.