I have done extensive keyword research for a niche Amazon website I want to develop and of course there's already someone who has done it perfectly at the top spot. They have it all laid out exactly as I would have and have the Amazon affiliate links in all the right places. It's appealing and it's loaded with review content. When I went to Ahrefs, BacklinkWatch and SEM Rush to see if it's possible to take this site down with some SEO they all report ZERO backlinks! How can this happen? If possible I'd really like to challenge them, even with all of the content because it is a niche I'm actually an expert in real life on.