- Jan 23, 2025
- 1,077
- 207
I discovered something counterintuitive about local SEO last year that completely changed my link building strategy. While everyone's obsessing over guest posts and directory submissions, I stumbled onto a goldmine that most local businesses completely ignore: podcast links.
Here's the thing - you don't need to actually start a podcast to get these high-authority links. I learned this when helping a local plumber in Denver who was struggling to compete with bigger companies dominating the SERPs.
The Strategy
I set up a free account on Anchor.fm and created what I call a "placeholder podcast" for his business. The process took maybe 30 minutes total. I came up with a relevant name like "Denver Home Solutions Podcast," wrote a simple description about local home improvement tips, and created basic cover art using Canva.
The key requirement was uploading a trailer. I just recorded a 2-minute intro on my phone explaining what the "podcast" would cover - nothing fancy, just authentic content about local home services.
The Results Were Immediate
Once Anchor distributed the podcast, we automatically got links from:
Why This Works for Local SEO
These aren't just any links - they're from trusted audio platforms that Google recognizes as legitimate businesses use. For local businesses, this kind of domain authority boost can be the difference between page 2 and the local pack.
The beauty is scalability. I've since used this exact method for a dental practice, a law firm, and even a local restaurant. Each time, the same result: instant high-authority links that would cost thousands through traditional link building.
Most local SEO professionals are still stuck thinking traditionally. Sometimes the best opportunities hide in plain sight.
Here's the thing - you don't need to actually start a podcast to get these high-authority links. I learned this when helping a local plumber in Denver who was struggling to compete with bigger companies dominating the SERPs.
The Strategy
I set up a free account on Anchor.fm and created what I call a "placeholder podcast" for his business. The process took maybe 30 minutes total. I came up with a relevant name like "Denver Home Solutions Podcast," wrote a simple description about local home improvement tips, and created basic cover art using Canva.
The key requirement was uploading a trailer. I just recorded a 2-minute intro on my phone explaining what the "podcast" would cover - nothing fancy, just authentic content about local home services.
The Results Were Immediate
Once Anchor distributed the podcast, we automatically got links from:
- Anchor.fm (DA 80)
- Stitcher (DA 84)
- TuneIn (DA 89)
- Player.fm (DA 86)
- Castro.fm (DA 47)
- PocketCasts (DA 68)
Why This Works for Local SEO
These aren't just any links - they're from trusted audio platforms that Google recognizes as legitimate businesses use. For local businesses, this kind of domain authority boost can be the difference between page 2 and the local pack.
The beauty is scalability. I've since used this exact method for a dental practice, a law firm, and even a local restaurant. Each time, the same result: instant high-authority links that would cost thousands through traditional link building.
Most local SEO professionals are still stuck thinking traditionally. Sometimes the best opportunities hide in plain sight.
