Niche. First thing first, choosing a right niche for your blog or website is of utmost important.
Content. Second thing is the content, you must write content that should answer readers query.
Allow block ads
Platform.
Country.
Text & Image Format.
Placement.
Keep Experimenting.
Are you trying to increase the total number of clicks? Or actual CPC (Cost per click)? If you want to increase the number of clicks then it's just like others have said, you need to mess with your ad placement. If you are trying to get more per click then you can try a few things..
1) Don't put too many ads on your pages
2) Make sure the load time is fast
3) Use both text and image ads
If you want to increase CPC on your website, you have to choose the trendy and evergreen niche.
After that you need to find high CPC keyword then build a content with proper on page SEO.
Keywords should be low competitive and easy to rank. Make sure there are not authority site ranking for your target keyword on top.
you can see in adsense which kind of ads are displayed and how much the bring you. you can disable which is not good so that the better paying ads are shown ....
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