Not everyone feels the need to buy excessively priced things. Evidence shows buying a bunch of expensive items doesn't have much of an influence on your overall happiness. If you don't learn to be satisfied with what's really important in life, you're not going to be happy no matter what you get.
And I mean the guy is making money online. Some people are more comfortable online than offline. I find expensive cars nice to look at, but if I had the money, I'm not sure I'd drive one. I just don't like too much attention. Someone saying "nice car" would get old after the 50th time. Having to turn down 18 year old women and their offers for STD-riddled relations would put stress on my self-discipline and I need that for other things.
And I live in West Vancouver with my Dad. I grew up in decent middle class home, and I don't get money thrown at me here by any means. Quite frankly, the house I grew up in is significantly larger, as is the property. My parents in New Brunswick own two homes that priced together would probably not be worth half of the cost of the one now. It's all the land.
Most of the homes in the area here are of a moderate size and selling at around 1.1 million, I would say. That's not a poor neighborhood in my view. Making a million dollars a year doesn't get you a mansion with a pool and neighbors like Mike Tyson and Donald Trump. It's not a Hollywood movie. And how big a house does the guy need? Obviously, he's interested in more than money in his life. He likes what he's doing. The guy works "a lot" from what I remember reading, which is completely unnecessary given his expenses and income.
The neighborhood here is fairly nice, and West Vancouver is a large area. The homes I've seen near the beaches are technically in West Vancouver, I believe. I wouldn't be surprised if they are worth ten million or more. I'm sure the price is influenced by whether or not the binoculars have a view of the beach from the roof.