I don't know a lot about blogging or SEO cause I've mainly been in the cpa and direct linked traffic game up until now. However I heard about this John Chow guy that apparently makes over 500k a year from his blog. So I checked out his blog, and realized that the guy lives across the street from me, and I see him almost everyday walking with his daughter/grand-daughter in the park. From my understanding he makes his $40,000 a month profits by ranking high with the "make money online" keywords and monetizing the site with ads and selling his ebook? Is that correct?