How do you track organic conversions?

What's up everyone?
I have a client that would like me to report organic conversions.
Currently, i have goals and i have the custom reports as follows:

Organic keyword conversions (name)
Lead (metric group)
and my dimension drilldowns: Source/Medium>Keyword>Referral Path

I am seeing plenty of conversions and i can see the keyword that converted.
Here are my 2 issues:

I cannot see the referral path.. So i would love to know if something is setup wrong.
Second, the client is running Adwords concurrently, so I believe the Goals/Conversion data is off. When i presented the data to the client, he insisted that it was off as well.

Is there a better (maybe paid?) alternative to tracking organic conversion? Especially if someone is also running Adwords?

Thanks!!

Visionisto,

You could try installing custom code on the pages of your client's website to set a cookie in the visitors browser. You could then track conversions in analytics using that metric.

More about cookies here,

https://developers.google.com/analytics/devguides/collection/gajs/cookie-usage

I know that is kind of vague however perhaps it can point you in the right direction. For instance I set cookies on a clients website in order to exclude visitors who had visited a specific link (a filtering technique).

Best,

Shawn

Use dynamic URLs for AdWords (ex: yoursite.com/index.php?source=adwords).

You will only be able to get the keyword from the Google.com organic searches if the person searching Google is not logged into a google account.

I personally try to avoid cookies at any cost. They are never 100% reliable (especially if you don't have a P3P policy on your website). Instead of using cookies, I just record the visitor's IP address into a database with all the variables I want. This way they don't get any "Cookie" warnings on their screen and my tracking is 99% accurate.