How Do You Structure Your Buying Guides?

BlueBuzzy

BlueBuzzy

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Do you leave Q&A section of the buying guide at the bottom, after the list, or at the top, before the list?

Which one would convert better in your opinion? I feel like getting straight to the list will get more clicks, but I am not 100% sure, what do you guys think?

Also, if you have any other cool tips, let me know!
 
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Hey @BlueBuzzy

I just used to place my faq section above the conclusion and after benefits and
For sure your page structure is according to the heading tags like h1 h2 h3 h4 and so on
That will helps google bots to understand your structure or your target users too
 
I've actually written both kinds of guides. Personally, both as a reader and as a writer, I like to see the buying guides first? They let me know what I need to keep in mind when I'm looking at the reviews. When I write the buyer's guides I also take the time to explain each of the features of the product, so readers can understand them when I get to the reviews. But I've also seen plenty of people putting buying guides after the reviews. Hopefully, that helps.
 
Writerly said:
I've actually written both kinds of guides. Personally, both as a reader and as a writer, I like to see the buying guides first? They let me know what I need to keep in mind when I'm looking at the reviews. When I write the buyer's guides I also take the time to explain each of the features of the product, so readers can understand them when I get to the reviews. But I've also seen plenty of people putting buying guides after the reviews. Hopefully, that helps.
Click to expand...

Is there a good publicly available buying guide to share? Not asking for yours obviously, just want to see what a good one looks like. Thank you.
 
Writerly said:
I've actually written both kinds of guides. Personally, both as a reader and as a writer, I like to see the buying guides first? They let me know what I need to keep in mind when I'm looking at the reviews. When I write the buyer's guides I also take the time to explain each of the features of the product, so readers can understand them when I get to the reviews. But I've also seen plenty of people putting buying guides after the reviews. Hopefully, that helps.
Click to expand...

Is there any difference in the conversion?
 
Writerly said:
I've actually written both kinds of guides. Personally, both as a reader and as a writer, I like to see the buying guides first? They let me know what I need to keep in mind when I'm looking at the reviews. When I write the buyer's guides I also take the time to explain each of the features of the product, so readers can understand them when I get to the reviews. But I've also seen plenty of people putting buying guides after the reviews. Hopefully, that helps.
Click to expand...


Yeah you can add your buying guide after product reviews. Coz if a user come to your site they will check all the products but firstly you have to introduce your topic first after that you represent your products reviews and after that buying guide like choosing tips benefits then if you are writing your faqs then they are and at last conclusion
 
How I structure my buying guides:

Title: Top 10 Best [your keyword] 2019 Reviews Buyer's Guide (5th is editor's pick!)

Content:
[top 10 quick list of affiliate links for the non-patient ones]

[introduction paragraph (an overview of something you've likely never used, for keyword ranking)]

[quick tips and tricks (found on reddit, forums and spun together)]

[10 products list with your own fake reviews (basically a spin of the description)]

[conclusion (if anyone's dumb enough to actually read this far lolz)]
 
I never did a QA section on my sites, but I am sure it's going to improve the conversion ratio. Going to try.
 
Just place buying guide before the conclusion because when a user lands on a landing page, he first acquire information of the product, then sees benefit and features then thinks. Now his thinking can be assisted from buying guide !
 
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