How do you setup your Google ads faster? [share tools, tech stack or tricks please]

Also curious - which google paid offering do you use for clients with ~ $5-10k monthly GAds budget

  • Display ads

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  • Google Smart campaigns

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  • Youtube ads

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  • Google discovery ads

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  • Total voters
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Oromissed

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Hey BHW fam!
Just wanted to know- what is the process you guys follow while searching for keywords for your client's Google search ads?
How do you search for the right keywords? Do you use Google Keyword Planner, semrush, Ahrefs, or Moz to find the perfectly juicy keywords, or do you just rely on your brain power to come up with keyword ideas.?

Also, do you have a fixed set of parameters in mind (like - I'll choose keywords with only greater than x monthly searches, or my keywords will have only x characters?)

I end up spending a lot of time setting a google search ad- especially in keyword research and writing headline, description copy.

Any hacks, tools, spreadsheets loaded with formulas; would be REALLY appreciated.

Seriously - anything that makes my job easier, faster, and more efficient!
 
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