How do you increase organic installs for a winning IOS app?

Hello everybody, I have an IOS app that's doing extremely well conversion-wise.
on average it's getting 21 installs/day and making $12/day(from new users only, didn't calculate old users' revenue).
I think I am sleeping on money by not increasing the organic traffic, I did run Apple search ads and consumed the $100 credit they give you, but that was a few months ago and I wasn't satisfied with the result.

Now, what would you do if you were in this situation?
Would you:
1. Run paid ads to kick-start organic traffic.
2. Buy installs/reviews?
3. "optimize" keywords? but it's hard to see a noticeable result in that case.
4. Anything else? I don't mind blackhat or white




Yes, there are more potential users as the niche is big enough, and I'm getting 500-600 installs/day for the Android version of the app.

Thank you

Run ads and buy some keyword install along with reviews keep the ratio to 25 installs to 1 review this seems to work best in my case.

Moriarty2304 said:

Run ads and buy some keyword install along with reviews keep the ratio to 25 installs to 1 review this seems to work best in my case.

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Any specific you can recommend from your experience?

Moriarty2304 said:

Run ads and buy some keyword install along with reviews keep the ratio to 25 installs to 1 review this seems to work best in my case.

Click to expand...

How do you go about this

isitreal said:

How do you go about this

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I used to get them from review sellers but this doesn't work anymore google removes all the reviews. So better to focus on onboarding and ask user for review.

To increase organic installs of your winning iOS app, focus on optimizing your App Store Listing (ASO), leveraging social media marketing, and capitalizing on word-of-mouth recommendations

I would advise against buying reviews. It's just not worth it, as you can get into serious trouble. And especially if the app is doing well organically.

Have you started tracking your keywords, that would be step number 1 - to understand where you stand. Then to boost specific keywords you already are performing well with with Apple Search Ads > Search Result > Strict Keyword Match (high $). This is what will move the needle.

If you have ways of driving installs through social media / non Apple ads that is also useful, as it is synergetic with the Search Ads in boosting ASO.

Would love an update, if you have one!