How do i scale Facebook campaigns?

Harnur · Sep 24, 2023

Currently, I am launching
1 campaign - 1 adset ($20/day) - 4 images
I have no clue on how to scale FB campaigns

--------------

Should I launch multiple ad sets in 1 campaign or launch just 1 ad set (With multiple ads)?

What should be the starting budget of ad set?

After a particular image/creative/ad is profitable, should i make a new adset....targeting that 1 image/ad/creative....?

Is it better to scale by increasing budget(by 20-30% - every 3/5 days) or is it better to scale by duplicating adset?

----------------

What strategy works for you?
Please share.

mike moran · Sep 25, 2023

You can create a campaign with multiple ad groups, but you need to have a reasonable spending budget so that the ad groups allocate their budget more effectively.

YesSir532 · Sep 25, 2023

Always create multiple variations on adsets (different buttons, texts, images, etc). And better do conversion campaign instead of traffic.

Roman Marketing Agency · Sep 25, 2023

We will multiply the campaign into 5 campaigns, then select the best campaigns after 3 days at the end of the study, you will get the best results and continue to repeat the same.
https://prnt.sc/F6E6jnNDPOR7

Black Hat Earth · Sep 25, 2023

A campaign can have many ad groups, but you will need a reasonable budget so that the ad groups are delivered to the correct files and the bid is not too low so that the ads are expensive.

If your ad account is healthy, you can create a different ad group for each campaign, making it easier to evaluate.

Luca Marketing Agency · Sep 25, 2023

Harnur said:
Should I launch multiple ad sets in 1 campaign or launch just 1 ad set (With multiple ads)?

What should be the starting budget of ad set?

After a particular image/creative/ad is profitable, should i make a new adset....targeting that 1 image/ad/creative....?

Is it better to scale by increasing budget(by 20-30% - every 3/5 days) or is it better to scale by duplicating adset?

Multiple ad sets are always better, set up a reasonable budget for each ad set (it depends on your niche, competitors and bid price, we cannot say a specific number) and follow the result in the first 3 days.
Which ads don't have conversion just turn it off and start new testing ad sets.
The good one scale up 30-50% every 1 day is enough

Harnur · Sep 25, 2023

Roman Marketing Agency said:
We will multiply the campaign into 5 campaigns, then select the best campaigns after 3 days at the end of the study, you will get the best results and continue to repeat the same.
https://prnt.sc/F6E6jnNDPOR7

for the first 3 days, you don't change/touch the campaign/adset even if it's in loss?

Nikolaos · Sep 25, 2023

Roman Marketing Agency said:
We will multiply the campaign into 5 campaigns, then select the best campaigns after 3 days at the end of the study, you will get the best results and continue to repeat the same.
https://prnt.sc/F6E6jnNDPOR7

This is the best way to do this!

Harnur · Sep 25, 2023

Luca Marketing Agency said:
Multiple ad sets are always better, set up a reasonable budget for each ad set (it depends on your niche, competitors and bid price, we cannot say a specific number) and follow the result in the first 3 days.
Which ads don't have conversion just turn it off and start new testing ad sets.
The good one scale up 30-50% every 1 day is enough

do you have multiple ads in 1 adset?

or do you have 1 adset....with 1 image in it.?

what budget do you keep for 1 adset?

Harnur · Sep 25, 2023

Roman Marketing Agency said:
We will multiply the campaign into 5 campaigns, then select the best campaigns after 3 days at the end of the study, you will get the best results and continue to repeat the same.
https://prnt.sc/F6E6jnNDPOR7

how do you multiple 1 campaign to 5 campaigns?

Harnur · Sep 25, 2023

YesSir532 said:
Always create multiple variations on adsets (different buttons, texts, images, etc). And better do conversion campaign instead of traffic.

do you have multiple ads in 1 adset?

or do you have 1 adset....with 1 image in it.?

what budget do you keep for 1 adset?

YesSir532 · Sep 25, 2023

Harnur said:
do you have multiple ads in 1 adset?

or do you have 1 adset....with 1 image in it.?

what budget do you keep for 1 adset?

Multiple ads
Start with $20 daily for each.

Monitor which one is bringing in low cost and stop expensive ones.

lucifer187 · Sep 25, 2023

Harnur said:
Currently, I am launching
1 campaign - 1 adset ($20/day) - 4 images
I have no clue on how to scale FB campaigns

--------------

Should I launch multiple ad sets in 1 campaign or launch just 1 ad set (With multiple ads)?

What should be the starting budget of ad set?

After a particular image/creative/ad is profitable, should i make a new adset....targeting that 1 image/ad/creative....?

Is it better to scale by increasing budget(by 20-30% - every 3/5 days) or is it better to scale by duplicating adset?

----------------

What strategy works for you?
Please share.

We will multiply the campaign into 5 campaigns, then select the best campaigns after 3 days at the end of the study, you will get the best results and continue to repeat the same.

Roman Marketing Agency · Sep 25, 2023

Harnur said:
how do you multiple 1 campaign to 5 campaigns?

You can post and copy a campaign as soon as it's live and spent, or you can open drafts of 5 campaigns and publish them at once.

Basil Agency · Sep 25, 2023

Multiply the campaign into 3 campaigns, each campaign we muiltiply 5 10 ad gruops, each gruop has a different ad taget, run for 3 days to see which campaign is effective

diamond BM · Sep 25, 2023

first when you create an ad. You can set up a campaign with 2-3 ad groups. because each ad group will have its own customer file. When you choose a good ad group, you can increase it by 25% every day to see if the results are good. good luck

BH GTM · Sep 26, 2023

Using ads group with low budget at first. After 2-3 days, if the results is good you can scale up 20-30% to find out what file of audience that fit you bro

Luca Marketing Agency · Sep 26, 2023

Harnur said:
do you have multiple ads in 1 adset?

or do you have 1 adset....with 1 image in it.?

what budget do you keep for 1 adset?

Depends on Facebook period. Some months FB gives good prices on 1 ad set 1 ad, and sometimes 1 ad set multiple ads. You have to follow the ad results yourself to modify what's FB gives to flexible and get the cheapest price
Normally will test with 20$, but for some countries is 60-80$. As I said, it depends on your product, geo-target,...

JaaKim · Sep 26, 2023

Roman Marketing Agency said:
We will multiply the campaign into 5 campaigns, then select the best campaigns after 3 days at the end of the study, you will get the best results and continue to repeat the same.
https://prnt.sc/F6E6jnNDPOR7

I think you are a good advertiser, the strategy you came up with is very good

Communication Speciali · Sep 26, 2023

Each advertising campaign only uses 1 different ad set and targeting so you can compare between campaigns.

Set an appropriate budget so that advertising can be delivered to the right customer base.

How do i scale Facebook campaigns?

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