How do Ad Networks Find Publishers?

Bane Bentley

Junior Member
Jun 13, 2013
Reaction score
I have a bit of a problem/idea.

I've found a few different websites, that combined have over 10 million UV's. Their problem is that most ad networks just kick them out, so they can't monetize their traffic.

I was thinking I can try my hand at starting a small ad-network, but after doing some quick research, I can't get a clear picture how would I find the first few publishers?

Every article just explains how to get advertisers to publish your ads, but I already have that problem solved.

Is there some kind of open-signup ad exchange, or something else going on? I've found a lot of ad networks that have a lot of publishers, but no advertisers, so where do they find them?
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