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How can we use Negative Keywords to make our ads perform better?

Discussion in 'Adwords' started by serpexperts, Jul 14, 2011.

  1. serpexperts

    serpexperts Newbie

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    Remember to use negative keywords in your Adwords campaigns. Anyone using one of your negative keywords as part of their search criteria will not be shown your advert. This can be useful if, for example, you are targetting the top end of the market for a certain product or service...

    Use words like 'cheap' and 'free' as negative keywords to prevent bargain hunters from seeing your advert....

    ...or words like 'rental' and 'for hire' if you only sell products and don't rent them out.

    ...or words like 'britney' if you sell African Spears!

    Anyway, you get the picture. You might reduce the overall number of clicks that you get by using negative keywords, but the average quality of each visitor should increase (and you'll pay less!).

    You can apply negative keywords to specific advert groups within your campaign or to the campaign as a whole.
     
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  2. beazt

    beazt Power Member

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    Seems like OP is a bot
     
  3. canthelpitn0ne

    canthelpitn0ne Registered Member

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    This guy wants is 100 post and some thanks for cheap.
     
  4. 2008rain

    2008rain BANNED BANNED

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    Good post...
     
  5. jbrewski

    jbrewski Junior Member

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    great post... I just got into adwords a few months ago and picked up a few clients.

    we have a country club as a client so we put all of the states besides ours in the negative keywords! It helped out a TON!!