How Can I Make a High Conversion Landing Page?

Hi guys,

I'm doing the research on my own but if someone has experience in optimizing a homepage for conversions I'd like to get some tips, please.

A digital marketing company contacted me for some freelance work.

They have a rather good looking website with good organic traffic but their visitors don't contact them.

They want me to change their copy and propose some changes in the design of the page if necessary so that the visitors contact them for inquiries.

Maybe they're targeting the wrong audience. Sure those visitors are solely from search traffic?

Else, there's no point in optimizing the site.

HustleTong said:

Maybe they're targeting the wrong audience. Sure those visitors are solely from search traffic?

Else, there's no point in optimizing the site.

Click to expand...

No, not solely search traffic. From other sources too, the bottomline is that there are visitors but no contact. You might be right about the audience, I'll ask them more questions

It would be really hard to say unless I saw the home page. That way someone can tell what they are doing wrong.

But some things to consider:

Do they have CTAs?
Are they capturing leads? Can people subscribe through email?