How Are Some Apps Showing Different Logos & Screenshots in Different Countries on Google Play?

Hi guys,





I recently noticed that some Android apps are showing completely different logos, screenshots, and even descriptions depending on the country (for example, one version in India and a different version in other countries).





The package name is the same, but the store listing assets look totally different.





My questions:

1. Is this done using Google Play Store localization?
2. Are they using custom store listings or country targeting?
3. Or is there some other method involved?

I want to understand how this works technically inside Play Console.





Would appreciate any insights from experienced publishers.





Thanks

I've noticed similar instances myself. Google Play Store does offer localization features that allow developers to tailor their app's store listing to specific regions, including different logos, screenshots, and descriptions. However, to achieve this level of customization, developers would typically use a combination of Google Play Store's managed publishing and custom store listings, also known as "experiments" in the Play Console.

custom store listings

That’s called Custom Store Listings. Basically, app localization covers everything that makes your app feel natural in another market while still being the same app. In practice, it usually hits 4 layers:

• Language. UI text, system messages, onboarding, notifications, support stuff
• Behavior. Date, time, number/currency formats, units, validation
• Store presence. Title, subtitle, description, screenshots, videos, keywords for each locale
• Culture. Tone, examples, imagery, colors, references, holidays, and positioning for different audiences

So yeah, Google Play lets you create multiple store listings per country or user segment to handle all this.