help with problem ranking for a keyword

Hello, i have a real site (no autopilot, no blackseo) about b2b travel news.
This site started in 1997, first using joomla, and now using wordpress.
My problem is that i can't get any rank for a keyword "travel industry news"
I have using the keyword in all post meta title (title | travel industry news)
and after post content, i insert a link to homepage with a random anchor of:
travel industry news, travel trade magazine, travel trade

What i'm doing bad for not rank to this keywords?

thanks

Check your competition. you have to do some social bookmarking, create web 2.0 minimum 10, 15 using your anchor text with long tail keyword to your site and another anchor to your other web 2.0 then do some profile back links and purchase xrumer blast and blast your web 2.0 with xrumer create some unique articles and post in article directories.

can't rank 14 years old domain???

simple... forget backlinks (you should have them enough)

start with optimising your website for these keywords

1 week and you will be among 1st 10

gl