I found a keyword in a really really profitable niche. But I need to know whether I should start targeting on it or not. It has very unique features as I noted below. 1. Monthly exact searches are more than 250,000. 2. 3 phrase keyword 3. Importantly: One major Authority site appear for places 1-5 for this Keyword in Google search. Why is that? because this keyword is their domain name. But its not branded. And another thing, this authority site is not optimize for this keyword what so ever. So what you guys think? Should I spend my money and time on this? Appreciate your help!