(HELP) Strong Technical Setup but Almost Zero Impressions

Hi BHW,

I’m Teodor, I run a small web development agency in Romania specialized in AstroJS and custom web solutions.

I launched my website a couple of months ago. The site has a clean, modern design with dark/light mode, smooth animations, and a professional look. On the homepage I present our services (custom websites, web apps, e-commerce), portfolio section, testimonials, and clear contact options. The overall structure feels standard but solid.

Technically I tried to do things right:

• Custom AstroJS build, very fast, excellent Core Web Vitals
• Proper Schema markup (JSON-LD,breadcrumbs), on most pages
• Internal linking with topic clusters
• 20+ in-depth blog posts(1000-2500 words each)
• Bilingual (RO/EN) with hreflang
• Multiple free tools as lead and backlink magnets

Despite all this, I’m getting almost no impressions in Google Search Console. The few impressions I get barely turn into clicks. Google also rejected some indexing requests recently.

I know the UI/UX and backlink portofolio still needs improvements(I’m already working on that), but I suspect something bigger is wrong.

My main questions:

• Does this type of agency website sound trustworthy and convincing enough for potential clients?
• Any obvious reasons why a technically clean site gets almost zero impressions after 2 months?
• Could AI-generated blog posts be hurting more than helping?
• General advice for new sites to start getting indexed and impressions?
• How do people build backlinks effectively,it feels like a struggle for me personally emailing local newsletters or blogs just to not receive a message back.

Any honest feedback is highly appreciated, especially from people experienced with new site indexing and technical SEO.

Thank you!

tetuuu said:

Any obvious reasons why a technically clean site gets almost zero impressions after 2 months?

Click to expand...

I can think of 2 main reasons, but there could be more:

1) not enough time has passed (I stopped doing SEO about 5 years ago, but from what I keep hearing ranking nowadays takes upwards of 3 months, usually 6+ months, so probably that's one of the main reasons)

2) keyword research... I should have probably put this as reason #1 since it's such a huge difference between success and failure (in terms of SEO), but yeah... if you've not targeted the right keywords from the get-go and siloed (structured) your clusters accordingly right from the start it will be an uphill battle from here onwards...

3) actually, there's a 3rd reason that I should mention: intent matching and content optimization... google are heavily into intent matching these days, and if your content beats around the bush without addressing the intent of your target keywords perfectly (and from all angles) you will probably not rank.

The good news, however about reason #3 is that it's easily fixable: you just rewrite and / or optimize the content properly and - everything else being OK - you should start ranking (assuming that you've done your keyword research well, obviously)

For content optimization I recommend that you use specialized tools like Frase, SurferSEO, Scalenut, NeuronWriting, etc... I know that these are expensive, but you don't have to use these ones specifically. If you can find a cheaper tool that does the job well props to you, it's just that these tools came to mind at the moment for me to make the point, but you definitely don't need to use these tools specifically

tetuuu said:

Could AI-generated blog posts be hurting more than helping?

Click to expand...

if left unedited, or if not prompting the AI perfectly, yes! Google doesn't seem to care whether the content is fully AI or fully human-written, or a mix of these. They just want their users to get the right answers to their queries, and most of the time (at least in unedited form) the AI content can't deliver this from what I understood.

I think it would be best if you pulled your top 5-10 competitors for your target keywords to analyze their content, and then mimic it but improve it slightly so that you get better content than them.

Also, I should mention before I forget that authority is still an important thing in SEO, especially in tough niches like yours seem to be (at least I have a feeling that your niche is strong, I'm not sure until I research it, but from experience I know that anything related to web design is pretty tough to break into).

What this means is that you should work on building your brand's authority and trust, and while these 2 (authority and trust) usually come with quality backlinks and time, these are not the only things that you can do to influence them.

Strong social media presence, or getting quality traffic from other sources can also help improve authority and trust, so these are 2 possible directions in which you can work.

I also recommend that - if your site is branded and / or has offline presence - you also submit your site to paid business directories. They may not amount to huge impact on your rankings, but business directories tend to improve trust and also get you passive traffic occasionally, so they're worth using if you can afford the investment...

tetuuu said:

How do people build backlinks effectively,it feels like a struggle for me personally emailing local newsletters or blogs just to not receive a message back.

Click to expand...

use a tool like Ahrefs to check all of the backlinks of your top 5-10 competitors, and see which links are easy to get that they have but you don't. Some of those links - when pointed at the right pages, and with the right anchor texts - can help.

Also, google are heavily into relevancy these days, so always aim for backlinks from pages (not necessarily sites, but pages) that are as closely related to the topic of your landing page as possible. A few such backlinks will do you more good over time than a few strong (high DR / UR) backlinks from non-relevant content, especially if those links send you a few visitors a week / month too.

Highly relevant and traffic'd backlinks are the bee's knees these days, so prioritize these if you can

Nothing you described sounds wrong. it actually sounds solid from a technical perspective.
The issue is likely lack of authority, weak keyword targeting, or low search demand for your content.
AI content can work, but if it’s generic or not differentiated, it won’t rank no matter how well it’s optimized.

You’ve done a lot of the right things already—but the situation you’re describing isn’t unusual. A technically clean site + content ≠ automatic traffic, especially after just ~2 months. I’ll be direct about what’s likely happening and what actually moves the needle.

it's just 2 month. and 20 blog post? not many. and did you guys doing some social network business? how about CPA? or the other advertisement is?
and don't even think about backlink building. doesn't need now.

If the technical side is clean but impressions are near zero, the usual issue is not technical, it is trust, demand, or weak topical positioning. New agency sites often publish too broad, compete too early, and look polished but have no authority signals yet, so Google has no reason to surface them. AI content can hurt if it is generic or saying what every other agency says. Common mistake is overbuilding the site before proving demand with sharper positioning, stronger proof, and easier-to-rank intent.

2 months is nothing, especially for agency niche. tech setup fine, issue is no authority yet. google sees clean site but no reason to rank it. ai content not problem if useful, but most reads generic
u need real signals. get a few legit backlinks, local biz dirs, case studies, even small collabs. impressions come after trust builds, not just clean code