[Help] SEO for Redirecting website

My client have a website which is redirected in another website when i put his website address in web browser.
the main website dont have any content just redirecting to another website!


He want to rank his website (not the redirected one) in some low compititive keyowrds....


What will be the process to build backlinks to get SERP ranking for his main site?


will i follow the same steps what i do for other websites (which is not redirecting to other websites?)


Please show me some lights.....

P.S: I bring few website on top for medium & low competition but those website have the keywords in their title,url and in content.
but in this case(redirecting) i am totally new

Regards
Archie Fox

you need to use 301 redirect to pass the link juice.

WayneInc said:

you need to use 301 redirect to pass the link juice.

Click to expand...

Thanks for your advice
the site is already redirected by using 301 technique

My question is what linkbuilding strategy should i follow to get the website rank on SERP ?
Should i use the same technique which i have done for other websites ? or there are some other technique for this type of sites?