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[Help] Please Share Expert Opinions on Increasing Traffic Quickly on an Established Site

Discussion in 'White Hat SEO' started by Joelamite, Jul 27, 2012.

  1. Joelamite

    Joelamite Newbie

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    First off, thanks to anyone who takes the time to read this and weigh in with some advice...

    I have started SEO work for a company that offers a service online applicable to the U.S. only. Their website is 6 years old, and currently gets 800 unique visits a month, 60 of which convert to sales. They are currently ranked number one on Google for their main keyword, which gets around 590 exacts a month.

    There are a number of long-tail keywords that they currently don't rank for, and the total number of searches for the list that I feel fits their service is around 24k exact per month.

    I am working on getting their on-site SEO dialed in; when I started their title tag was just their business name (not a keyword) and there were no description or H1 tags on any page.

    I am setting a goal of doubling traffic over the next two months - this might be a little ambitious, but I think it can be done, especially if I don't rely solely on Google for the increase.

    There is very little in the budget for ad spend - $200 bucks for Google and another $200 for Bing and the average CPC for their related keywords is in the $4-$5 range so I don't expect much there.

    What I am hoping for is some good ideas on how to drive some traffic from other sources than Google.

    I am planning a series of short keyword-specific YouTube videos, but I don't know what to expect traffic-wise from YouTube.

    If you were in my shoes, what would you do? I'm decent at ranking sites, but I don't have much experience in driving traffic other than with Google searches.

    Thanks again for your time and help.

    Regards,

    Joelamite
     
  2. 2live4tv

    2live4tv Junior Member

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    I'm a PPC guy so I uderstand that your need traffic rapidly.
    You may have to use more display networks ads to get that much traffic so fast.
    can Call your Google Adwords Rep for more Help. You can also outsource on trada.com
    BTW do you need traffic or do you need CONVERSIONS ?
     
    • Thanks Thanks x 1
  3. Joelamite

    Joelamite Newbie

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    2live,

    There isn't really much of a budget for PPC at this point. All of the revenue at this point goes to cover overhead, so any traffic generation needs to be free or low cost.

    Good clarification. I need targeted traffic, resulting in more conversions. The average conversion rate for the last six months has been 7.5%, and when I double the traffic I will be trying to keep the rate the same, or better.

    Do you have any experience with trada?
     
  4. 2live4tv

    2live4tv Junior Member

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    Sure, I use Trada whenever I need to outsource smaller campaigns. There is no obligation to risk too much with Trada.

    Overall the best place to start is by speaking to your Adwords Rep who can rework your campaigns for you for free. There are more PPC methods than what meets the eye. Avoid doing everything alone.

    The PPC can be a short term solution until you can establish reliable SEO traffic with more Keywords.
    Meanwhile You can Find an SEO guy on this website to advise on those methods.
     
  5. Joelamite

    Joelamite Newbie

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    Thanks again, but unfortunately PPC would be a very short term prospect; the company really has no PPC budget except some promotional credits that would buy around 50 clicks.

    I'm actually decent at SEO, so I'm not worried about that part. Some of what I will be doing for SEO will also help drive traffic, like press releases, article marketing, guest blog posting, etc., but I'm just looking for any ideas I might have overlooked.
     
  6. mohan1218

    mohan1218 Registered Member

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    1. I'd start with creating Customer personas for your client's service business...What kind of people buy the service, Why would they buy - their problems etc. for this research you can use Niche related forums, yahoo answers,long tail keywords, word tracker questions,Surveys, Past customers feedback etc.

    2. With the Info gathered from the above step -> Create content like articles, videos, Infographics etc.

    3. Create a Blog for your client..if it's not already there! Start posting the content on the blog. Find the Top blogs in the niche related and find guest posting opportunities + Post comments.

    4. Create profiles on facebook,twitter, Youtube etc. Start sharing your content. Find a good course on Social Media marketing like "Quick sprout traffic system - neil patel" and follow it.

    5. Analyze the top posts on Digg,Stumbleupon,reddit etc. Create viral content and submit to them. You can find some good guides for them.

    6. Any client cares about the money he makes out of a marketing campaign than the spike in the traffic. I believe it's wise to capture the emails of the traffic on your client's website and do email marketing. Explain the advantages of email marketing to your client.

    This seems like a lot of work, But once the systems are setup you can manage everything within an hour or so everyday.
    If you want any good guides on the above concepts...let me know!

    Hope this helps...

    It's all about creating Sharable Content and distributing using Different Platforms...
     
    Last edited: Jul 28, 2012
  7. B. Friendly

    B. Friendly BANNED BANNED

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    It sounds like all you are doing is PPC ad-words etc... You never mentioned on-site or off-site SEO, yet you said "SEO".

    Are you qualified to do any kind of organic SEO, either on or off-site?

    You've got as much volume as the kw is going to generate, and the conversion is off the charts too, so it's going to be all about the long-tails, yet you didn't mention their cumulative search volume and whether it's even worth the time & effort to chase them. And I don't like the arbitrary "double the traffic" "goal". It's nice to have goals, but it's meaningless unless you have some reason to believe that it's achievable, otherwise why not set a goal of 10X the traffic?

    So easy stuff first. How much of the site's traffic is the result of organic vs. paid clicks? and how much revenue is the site generating because your budget sounds pretty puny for any kind of real SEO work.
     
  8. pallyD

    pallyD Junior Member

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    2live is right. It will take a couple of days to get the ads approved, but display network can get you fast cheap traffic. I've got a vid on 5 cent display network clicks if you want me to upload it.
     
  9. SnowWar

    SnowWar Power Member

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    Pure student :p
    There are so many options are available by which you will be able to do that.
    But before doing anything else you have to understand the seo tips and tricks.