Help me optimize my website for leads and sales!

Hello!

I started a handmade jewelry business in december/january. It's been going great, but most of our sales are coming from Etsy and not our website.
I would like to change that and get more sales on our website, get more newsletter subscribers and all-around more activity on the website.
That's why I'm asking for some feedback from the users of of this wonderful website today!
Here is the frontpage: http://bit.ly/28J4rJL
This is a page for joining our VIP Club (newsletter): http://bit.ly/TOMAxALEXvip
And here is a page for our latest collection: http://bit.ly/28J5W8X

Let me know what I can do to get some more sales and subscribers

Your sites look pretty cool Have you ever tried building backlinks from relevant high authority sites?

Publishing high quality articles on niche relevant sites will fetch you more visitors and increase traffic for sure.

If you're interested in getting authority backlinks, i can definitely help you.

Take Action said:

Your sites look pretty cool Have you ever tried building backlinks from relevant high authority sites?

Publishing high quality articles on niche relevant sites will fetch you more visitors and increase traffic for sure.

If you're interested in getting authority backlinks, i can definitely help you.

Click to expand...

Thank you! I've bought some link building on our main focus keyword. But I didn't feel like it helped that much, and I don't think it was on relevant sites.
We do produce at least two hight quality 1000+ words every month

Why the shortlinks...

CRT said:

Why the shortlinks...

Click to expand...

They where auto-shortened Any problems with them?
Here is the frontpage: http://tomaxalex.com/
This is a page for joining our VIP Club (newsletter): http://tomaxalex.com/vip
And here is a page for our latest collection: http://tomaxalex.com/collections/summer-love