Help me for Google ads conversion

sun dark

sun dark

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Joined
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Hello I run camping for more than 5 days I choose bid strategy Click and I have same conversion after this 5 days I received low traffic and I received notification to change my bid strategy to conversion because G ads has enough data and I change it to conversion they recommend me target CPA :37$ and I choose 25$ now I don't receive enough traffic and daily budget (45$) is not consommer all when I change the bid strategy and I have just 1 conversion for this 2 days ....
It's this good or I will do same change
Please help me
And if there is any recommendations don't hesitate please
 
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sun dark said:
Hello I run camping for more than 5 days I choose bid strategy Click and I have same conversion after this 5 days I received low traffic and I received notification to change my bid strategy to conversion because G ads has enough data and I change it to conversion they recommend me target CPA :37$ and I choose 25$ now I don't receive enough traffic and daily budget (45$) is not consommer all when I change the bid strategy and I have just 1 conversion for this 2 days ....
It's this good or I will do same change
Please help me
And if there is any recommendations don't hesitate please
Click to expand...
1. Are you running broad keywords?
2. What's your target CPA?
3. How much budget you have left for acquiring the initial data?

If you're running phrase match keywords with sufficient negative keywords, you can get some good results with manual CPC until you really gather enough conversions to make the switch, then' it'll be on you to make sure you convert at the price you want before changing your bidding strategy to maximize conversions again.
 
roydan said:
1. Are you running broad keywords?
2. What's your target CPA?
3. How much budget you have left for acquiring the initial data?

If you're running phrase match keywords with sufficient negative keywords, you can get some good results with manual CPC until you really gather enough conversions to make the switch, then' it'll be on you to make sure you convert at the price you want before changing your bidding strategy to maximize conversions again.
Click to expand...
Thank you for your help
1/ no I use match keyword and exact keyword
2/ Germany
3/ daily budget 45$ when it's bid strategy Click and also right now for conversion. But just consuming now 23$ and 14$ for this 2 days and with low traffic

Thank you
Just help me
 
roydan said:
1. Are you running broad keywords?
2. What's your target CPA?
3. How much budget you have left for acquiring the initial data?

If you're running phrase match keywords with sufficient negative keywords, you can get some good results with manual CPC until you really gather enough conversions to make the switch, then' it'll be on you to make sure you convert at the price you want before changing your bidding strategy to maximize conversions again.
Click to expand...
1/How can I know that I have enough data to switch to click to conversion?
2/And for click what is that max budget CPC can I choose?
And when I switched to conversion what is the Mac CPA can I choose?
Thank you
 
sun dark said:
Thank you for your help
1/ no I use match keyword and exact keyword
2/ Germany
3/ daily budget 45$ when it's bid strategy Click and also right now for conversion. But just consuming now 23$ and 14$ for this 2 days and with low traffic

Thank you
Just help me
Click to expand...
What's your target cost per conversion? What's your goal?

If you're new to Google Ads, I'd advise you to either stick to maximize conversions.
Start with the bid they suggested and gradually lower it to hit your goal.
sun dark said:
1/How can I know that I have enough data to switch to click to conversion?
2/And for click what is that max budget CPC can I choose?
And when I switched to conversion what is the Mac CPA can I choose?
Thank you
Click to expand...
1. Usually after 10-20 conversions
2. You chose your target CPA based on how much a conversion is worth to you.

In general, the better your quality score (CTR, ad quality) the more you'll be able to spend without overbidding.

You can increase you CTR if you improve your ads. Restructure your ad groups so each ad group will only contain closely related keywords. That way you can write an ad that is super relevant.
 
roydan said:
What's your target cost per conversion? What's your goal?

If you're new to Google Ads, I'd advise you to either stick to maximize conversions.
Start with the bid they suggested and gradually lower it to hit your goal.

1. Usually after 10-20 conversions
2. You chose your target CPA based on how much a conversion is worth to you.

In general, the better your quality score (CTR, ad quality) the more you'll be able to spend without overbidding.

You can increase you CTR if you improve your ads. Restructure your ad groups so each ad group will only contain closely related keywords. That way you can write an ad that is super relevant.
Click to expand...
Thank you for your response
My conversion is sale I have subscription IPTV with different prices 1/3/6/12 months
Price 9$/25/44/59$.
How can I choose good CPA because if I have high CPA and conversion just for 1 month that's is not profitable...
Thank you for your help
 
And in conversion how many days I wait Intel I get good results ?
And in conversion right now I don't have traffic
How can I solve this issue
In Bid strategy Click I have more than 10 conversion.
I'm really appreciate your help
 
sun dark said:
My conversion is sale I have subscription IPTV with different prices 1/3/6/12 months
Price 9$/25/44/59$.
How can I choose good CPA because if I have high CPA and conversion just for 1 month that's is not profitable...
Click to expand...
What's the average LTV of a user, or did you just start recently?
It obviously depends on many things, but a rough estimation is a good start.

How good was your keyword research? Do you have a specific niche or is your product a general IPTV service?
 
roydan said:
What's the average LTV of a user, or did you just start recently?
It obviously depends on many things, but a rough estimation is a good start.

How good was your keyword research? Do you have a specific niche or is your product a general IPTV service?
Click to expand...
I don't know what is LTV? I started more than 6 month but my account in G ads is suspended more than 2 months and is reactivate and I just started with new target Germany
I work for 4-9 keyword ( I don't know how to know if those keyword good or not)
I sell general IPTV service
 
sun dark said:
I don't know what is LTV?
Click to expand...
LTV stands for Life Time Value. It's basically an estimation of the value an average user would have until they leave (or churn).
You use it to determine yor ROI, and to help you understand how much you can pay for each user and maintain profitability.

If, for example, your average user keep their subscription for 2 years, your average LTV is 118. It also mean that you shouldn't have any problem paying Google's recommended CPA of $37.

I suggest you to make sure your tracking is working properly, and look at your search terms to see if you pay for clicks coming from irrelevant searches.

"TV streaming" could look like a great keyword, an in 90% of the times it is, but without a few negatives, it might trigger your ads to show for searches such as "stream lining the manufacturing of a tv set".
Not the best example, but I'm sure you understand the point.
 
roydan said:
LTV stands for Life Time Value. It's basically an estimation of the value an average user would have until they leave (or churn).
You use it to determine yor ROI, and to help you understand how much you can pay for each user and maintain profitability.

If, for example, your average user keep their subscription for 2 years, your average LTV is 118. It also mean that you shouldn't have any problem paying Google's recommended CPA of $37.

I suggest you to make sure your tracking is working properly, and look at your search terms to see if you pay for clicks coming from irrelevant searches.

"TV streaming" could look like a great keyword, an in 90% of the times it is, but without a few negatives, it might trigger your ads to show for searches such as "stream lining the manufacturing of a tv set".
Not the best example, but I'm sure you understand the point.
Click to expand...
thank you for your help
yes i understand know LTV if the my first campaign a lot of customers buy for me 1 month after that just 50% of them returned to buy for me the second time after a lot of email and discount.
is very complicated to calculate LTV just you do portability of your customers ..

and for keyword i use transactional and commercial keyword match phrase and a lot of negative keyword for ex iptv free trail 24h iptv test and also keyword of my competitor and a lot of them
i don't know why the traffic very low when i change it to conversion with CPA 25$
thank you for your help
 
sun dark said:
thank you for your help
yes i understand know LTV if the my first campaign a lot of customers buy for me 1 month after that just 50% of them returned to buy for me the second time after a lot of email and discount.
is very complicated to calculate LTV just you do portability of your customers ..

and for keyword i use transactional and commercial keyword match phrase and a lot of negative keyword for ex iptv free trail 24h iptv test and also keyword of my competitor and a lot of them
i don't know why the traffic very low when i change it to conversion with CPA 25$
thank you for your help
Click to expand...
The traffic dropped when you lowered your bid because you lost position, lost impressions or both. Did you lose impression share?
 
roydan said:
The traffic dropped when you lowered your bid because you lost position, lost impressions or both. Did you lose impression share?
Click to expand...
Yes how can I get it back because I changed the bid to conversion with CPA 25$ that's it.
And I don't change the daily budget (45$)
And the CPC now is more than 1$
 
sun dark said:
Yes how can I get it back because I changed the bid to conversion with CPA 25$ that's it.
And I don't change the daily budget (45$)
And the CPC now is more than 1$
Click to expand...
You can either raise the CPA bit to their recommendation or go back to CPC.
 
roydan said:
You can either raise the CPA bit to their recommendation or go back to CPC.
Click to expand...
Thank a alot sir I really appreciate your help
I will increase the CPA to 37 $
But if I increase it I will increase also the daily budget or I leave it just 45$
 
sun dark said:
Thank a alot sir I really appreciate your help
I will increase the CPA to 37 $
But if I increase it I will increase also the daily budget or I leave it just 45$
Click to expand...
You should first see how it goes. If you see that it spends it easily while bringing you the conversions you want, you can either try to lower you tCPA a bit or increase the budget.
 
thank you it's 2 days now and i have just 2 conversion 1 month subscription
i will change it or i give to this campaign same time
 
sun dark said:
thank you it's 2 days now and i have just 2 conversion 1 month subscription
i will change it or i give to this campaign same time
Click to expand...
Since the bid change? We only did it less than 24h ago, and Sundays should be strong in IPTV.
 
roydan said:
Since the bid change? We only did it less than 24h ago, and Sundays should be strong in IPTV.
Click to expand...
4 days now CPC today is 1.27$ with one conversion 1 month and more than 4 want free trail test
 
sun dark said:
4 days now CPC today is 1.27$ with one conversion 1 month and more than 4 want free trail test
Click to expand...
You meant since you changed it to tCPA and set it to $25?
This bid is probably too low for your traffic. I believe you should raise it to what Google suggested and see what happens from there.
 
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