[Help] Bing Ads

So I've decided to venture into Bing Ads, however, I am currently waiting on my coupon code that I never received so I figured I would post some stats and see if you guys have any tips or pointers for me?



Running 4 Campaigns and ALL but one directly link to CB. So I was wondering if these stats are decent? I have unfortunately not had any sales ): I don't know what I could be doing wrong! I have heard that CTR of 1-2% is generally good... Anyways, any tips guys?

Thanks in advance for the help!

Just showing stats from your campaign doesn't say anything. There's no context.

What's your QS for instance. That's a more important metric. It's a measure of how well you compare to your competitors based on CTR. So you can't say that 1-2% is good, it depends on competitors and your position will affect the rate (QS takes this into account).

Having managed a few hundred campaigns for clients, there are many issues advertisers have. The two main ones are keywords (too vague) and poor ads that get a poor click rate (what's your QS?). Most also have poor or no understanding of how the system works and that doesn't help either. So you get lots of poor quality clicks.

Landing pages are often poor in closing the sale too. You say this is a CB product and in my experience, many LPs are poor. In fact, many are against policies and will get your ads stopped.

Learn about keyword match types (don't use the traditional broad match in either Bing or Adwords, use the BMM variation), don't be too generic with your keywords and have ads that not only help get the click but also the sale.