I have a martial arts related site and I have been trying to sell gear through articles with reviews and amazon links. I want to upgrade and add a full store to the site so I can promote that I sell gear as well but I want to know the best way to go about it. Is Amazon the best choice to have a store or could I do better with an eCommerce store? I am not too familiar with eCommerce but I am willing to learn if I can make more money. I want to know if anyone has any suggestions to help me out, and anyone with some insight on what I might need to start doing to get this going?