Have Facebook ads become more expensive recently?

Mesozoic said:

Hi,
I am new to Facebook ads and want to know that have Facebook ads become expensive recently? If Yes, then what should be the budget for Facebook ads campaign?

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I wouldn’t say Facebook ads are so expensive. The costs can vary a lot depending on your niche, audience, objective, creative, and competition. The rate can also rise during periods when more advertisers are competing for the same audience. You can start with something small like $10 to $20 per day for a week or two rather than committing a large budget immediately. Your goal at first should be to collect enough data to see which audience and creative actually work.

Advertising costs will vary—sometimes higher, sometimes lower—depending on your product; it is best to start with a small budget.

Yeah, they've definitely become more expensive in competitive niches, but they're still worth it if you test properly. I'd start with $5–10 a day for your first campaign, let it run for 3–5 days, then scale what actually works instead of increasing the budget too early. Average CPC is still around $0.50–$2 in many niches, but it depends on your audience and industry.