khanhluu1211
BANNED
- May 13, 2025
- 28
- 4
Haha, looks like Facebook decided to play hide-and-seek with your reach — toss in some fresh creatives and let the algorithm chill for a bit, it usually comes back.
Has anyone noticed ad reach dropping like crazy lately?
- Thread starter Nathaniel Ross
- Start date
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- Tags
- facebook ads
- Aug 20, 2025
- 611
- 200
It's highly likely. Meta often tweaks its distribution algorithm at the end of the quarter, especially around engagement quality and impression frequency. A small update could cause a big drop in reach.
- Aug 20, 2025
- 611
- 200
It's highly likely. Meta often tweaks its distribution algorithm at the end of the quarter, especially around engagement quality and impression frequency. A small update could cause a big drop in reach.
adspendjourney
BANNED
- Aug 4, 2025
- 59
- 16
My campaigns were doing fine until last week (same budget, same creatives) but the reach suddenly dropped by 60%. Is this something to do with Facebook’s latest algorithm update?