Hard times making money with banners

swissmistery · Jun 10, 2016

Hello everyone.

I'm running a MP3 website, probably (in my opinion

) one of the best out there right now, for functionality, music quality, speed and design.

The website is growing quickly and at the moment I have 100'000 monthly users.

I'm using PopAds and PopCash and they are working pretty well, the problem are the banners. I'm using RevenueHits and the earning are way too low.

Right now I have 60'000 + 60'000 impression on 2 banners with a CTR of 1.3% (quite low), and I've earned ONLY 4.5$ (eCPM 0.05$)
The banners are in the best place possible and I'm searching for a new Ads network or some tips for banners, I really would like to find a good CPM network and not CPA

The traffic is mostly USA, UK, Spain, Brazil, Mexico, Italy.

Someone can help me?

LordCameltoe · Jun 10, 2016

Although earnings are not on a CPM basis but CPC, you should try http://www.Plugz.co.

The trick is not to use it in traditional banner spots. Since the code is for native ads and the CSS is 100% customisable, you can put it anywhere in your content and earn extra money

Here's an example:
http://screencast.com/t/YdLWPvdqO

Feel free to contact me to help you integrate it onto your site.

swissmistery · Jun 10, 2016

LordCameltoe said:
Although earnings are not on a CPM basis but CPC, you should try http://www.Plugz.co.

The trick is not to use it in traditional banner spots. Since the code is for native ads and the CSS is 100% customisable, you can put it anywhere in your content and earn extra money

Here's an example:
http://screencast.com/t/YdLWPvdqO

Feel free to contact me to help you integrate it onto your site.

Thanks for the tip, will look in to it

Any idea on the average CPC?

masterkid · Jun 10, 2016

I know one network (or more) that fit well on MP3 Music sites and similar >> contact me, I don't want spam here with names of networks.

Twanofzo · Jun 10, 2016

Try BidVertiser. I used it some years ago and I earned great with my 5k visits a day

Bleght · Jun 10, 2016

Why are you against CPA? If you manage it properly and spend enough time optimizing it, you are likely to reach higher CPMs than with regular ad networks. You just need to experiment with a bunch of offers and keep only the ones that are making you good money and always try new offers from time to time especially if the ones you are using start to fall in earnings.

LordCameltoe · Jun 10, 2016

swissmistery said:
Thanks for the tip, will look in to it
Any idea on the average CPC?

It depends on the geo and who is advertising at the time. Right now it ranges from $0.05 to $1 for Tier 1 countries.

swissmistery · Jun 10, 2016

Bleght said:
Why are you against CPA? If you manage it properly and spend enough time optimizing it, you are likely to reach higher CPMs than with regular ad networks. You just need to experiment with a bunch of offers and keep only the ones that are making you good money and always try new offers from time to time especially if the ones you are using start to fall in earnings.

Never had luck with CPA, but I can definitely put more effort on it. CPM seems just more stable and simpler. Even with 0.3$ CPM I could earn 7 times what I earned with RevenueHits.

Bleght · Jun 10, 2016

CPA requires some skills and knowledge, buy it can be very effective. Sometimes it doesn't work for every niche and geo but if you work it properly, you could be above 0.3 CPM for tier 1 countries.

swissmistery · Jun 10, 2016

Bleght said:
CPA requires some skills and knowledge, buy it can be very effective. Sometimes it doesn't work for every niche and geo but if you work it properly, you could be above 0.3 CPM for tier 1 countries.

Ok, thanks! Do you have some tips to give me? Like which network try first? (that allows a mp3 website)

Bleght · Jun 10, 2016

Search for offers on OfferVault and apply to a few of the networks that have suitable offers. Search this forum for the network to see what people have said about it and if there are no mentions start a topic asking about it. You should site offers for specific countries only to people from those countries, you can use your regular CPM banners for the rest. Do a lot of split tests and dig deep into your data. Don't be afraid to try different verticals.

EzmobRoy · Jun 22, 2016

Making money with banners is not easy.
Come try EZmob, we have all sorts of ad-units that are easily integrated and perform much better than regular banners, with higher revenue.
Signup https://dashboard.ezmob.com/register

Deleted member 813988 · Jun 22, 2016

List of companies on CPM basis can be found here: http://www.blackhatworld.com/seo/huge-list-of-traffic-sources.642753/
but as I said in your previous post not everyone may work with you due to type of site that you have (MP3's that you probably have no rights for).

Layout also plays a great role in yield optimization, I have wrote an article about what to look for when working on website layout: http://www.blackhatworld.com/seo/yield-optimization-or-why-website-layout-is-important.853415/

CClub · Jun 22, 2016

Web-pick which used to be one of the leaders in per-install industry is shifting towards display and developing their own ad-server. You might want to give it a try. They seem to have experience with download/media/mp3 websites, since this was one of their main areas in per-install as well.

Hard times making money with banners

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