A quick question for Pinger, or anyone else who has dealt with this -- It might be useful to some other authors here down the line.
How do you guys handle competitors that are clearly manipulating the rules to gain an advantage -- ie, faking reviews.
My main book has been released for about 10 weeks is very high quality in all regards (cover and content) and has been ranked around #15,000 on average and has picked up about 700 sales. In this time I have received 7 reviews, putting it at about 1 review per 100 sales.
My competitor has put out a much inferior product, yet in 2 weeks he has picked up about 12 reviews, despite an average sales rank of #40,000 or so. That probably means 50-100 sales max, yet 12 reviews -- all glowing, of course. I've investigated and it seems the author is part of a review exchange group.
Obviously on Amazon, reviews are like golddust. And annoyingly, yesterday the competitor book ranked higher than mine for the first time, with my sales hitting the lowest they have been for about 6 weeks.
This is not sour grapes from me -- if a competitor put something out that was better than mine, I'd say well done and go away and work harder to create something better. In this instance, it really isn't the case: my book is more comprehensive, better written, better cover, better value. Yet the competitor is receiving reviews at perhaps ten to twenty times the rate. Something doesn't add up.
I've contacted Amazon, but they have been quite coy on the whole incident. They have said they will investigate it, but they won't be able to provide me the results of their findings, and, if found guilty, how they will deal with it. Personally, I think they should be more transparent to protect the honest authors.
I know in the past people like Pinger have said that they wouldn't participate in review exchanges because that is against Amazon's terms and conditions, and you don't want to get your account banned. Fair enough, I agree completely with that, and I do the same myself.
However, if dishonest authors are gaining an unfair advantage against you, and this negatively impacts your own income, what would you do? Are there any steps I can take?
Thanks!