Got seriously devalued after redesign. What to do?
- Thread starter adrenalin
- Start date
wahidpolin
Regular Member
- Dec 25, 2009
- 441
- 263
u might have created duplicate content while re arranging your site.
SuperLinks
Elite Member
- Jul 14, 2008
- 2,903
- 852
There's been a lot of action with Google recently, I'm seeing some drastic fluctuations in which Google's displaying localized results for keywords that really don't need localized results, ex: SEO related keywords.
Chances are though you weren't affected by this, and it was probably your redesign. My question for you though, did your redesign mean new URLs? If so you've probably lost the "value" of those old links that you had since your new URLs are different. If you did change the URL structure I would either revert back or attempt to 301 each and every old URL and point it to the "new" variation of the URL or the homepage.
Chances are though you weren't affected by this, and it was probably your redesign. My question for you though, did your redesign mean new URLs? If so you've probably lost the "value" of those old links that you had since your new URLs are different. If you did change the URL structure I would either revert back or attempt to 301 each and every old URL and point it to the "new" variation of the URL or the homepage.
phpbuilt
Account compromised December 2025
- May 16, 2011
- 1,865
- 5,369
if a site is making money, don't redesign it.
If you redesign a website, you have maybe a 5% chance of upping its revenue, 5% chance of staying the same, and a 90% chance of losing almost everything.
Even if you do it exactly the way you're supposed to.
If you redesign a website, you have maybe a 5% chance of upping its revenue, 5% chance of staying the same, and a 90% chance of losing almost everything.
Even if you do it exactly the way you're supposed to.
SuperLinks
Elite Member
- Jul 14, 2008
- 2,903
- 852
SuperLinks
Elite Member
- Jul 14, 2008
- 2,903
- 852
In that case chances are it has something to do with the way your linking architecture is on your new design.
Meaning maybe your old design had a larger Category section than before and you've since removed those links with the new design. Now Google has a harder time of getting to the category pages and subsequently your internal posts.
While you've submitted sitemaps and maybe Google's seen your posts since the redesign it doesn't mean that you haven't lost the value to those pages. Keep in mind that PageRank is like water, and each link is funneling a little bit of that "water" down to internal pages. If there isn't a way for that PageRank to drip down from links on your site than it has less and less PageRank and thus ranking power.
Meaning maybe your old design had a larger Category section than before and you've since removed those links with the new design. Now Google has a harder time of getting to the category pages and subsequently your internal posts.
While you've submitted sitemaps and maybe Google's seen your posts since the redesign it doesn't mean that you haven't lost the value to those pages. Keep in mind that PageRank is like water, and each link is funneling a little bit of that "water" down to internal pages. If there isn't a way for that PageRank to drip down from links on your site than it has less and less PageRank and thus ranking power.
VIC SEO
BANNED
- Feb 19, 2010
- 2,172
- 368
This usually happens if some pages just got mixed up or some links got added or removed. So make sure that the number of links in every page before and after the re-design were the same. If there is any change in the number of links per page then this is the reason of our de-indexing.
